Content Marketing Manager, AIO (B2B)
Employment Type: Full-time
Reports to: Director, Global Demand Gen
Ready to join the future of work?
Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. 🌎
Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first! 🤩
Safeguard Global is seeking a Content Marketing Manager, AIO (AI Optimization) to lead B2B content strategy and execution with a focus on AI-driven discovery, enterprise buyers, and complex global workforce topics. This role is responsible for ensuring Safeguard Global’s content is authoritative, discoverable, and trusted across traditional search and emerging AI-powered platforms.
You’ll translate complex HR, payroll, compliance, and global employment concepts into clear, compelling content that supports demand generation, brand authority, and sales enablement — while adapting content strategies for how decision-makers increasingly rely on AI for research and evaluation.
Key Responsibilities
Own and execute a B2B content strategy optimized for AI-powered search and discovery (AIO)
Create and manage content that supports the full buyer journey, including blogs, whitepapers, guides, landing pages, case studies, FAQs, and thought leadership
Optimize content for AI visibility, entity-based SEO, and structured data, ensuring accuracy and consistency across AI-generated responses
Partner with Demand Generation, Product Marketing, Sales, and Regional Marketing teams to align content with pipeline goals and global priorities
Audit, refresh, and expand existing content to improve performance in organic search and AI-driven channels
Use analytics, SEO, and AI tools to measure performance, identify gaps, and guide content investment decisions
Manage editorial calendars and collaborate with subject matter experts, freelancers, and agencies
Monitor industry trends related to AI search, B2B buying behavior, and global workforce regulations, adapting content accordingly
Qualifications & Experience
5–8 years of experience in B2B content marketing, preferably in SaaS, HR tech, payroll, or professional services
Proven success building content strategies that drive organic growth, lead generation, and brand authority
Strong understanding of SEO fundamentals and evolving AI-influenced search and discovery environments
Experience translating complex, regulated topics into accessible, authoritative content for enterprise audiences
Hands-on experience with content and SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, CMS platforms)
Excellent writing, editing, and stakeholder management skills
Data-driven mindset with the ability to connect content performance to business outcomes
Experience working cross-functionally in a global, matrixed organization
Nice to Have
Experience in global employment, payroll, HR, compliance, or workforce management
Familiarity with structured data, schema, and entity optimization
Experience supporting ABM or enterprise sales motions
Experience working with international or distributed teams
Who we are and what we do:
Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️
Our Global Benefits
- 👨💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
- 🧑🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.
- 🎁 2 Charitable Days: Contribute to causes you believe in.
- 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.
- 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
- 🏢 Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.
Why become a Guardian:
- ✈️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
- ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
- 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.
Next Steps:
To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.
Welcome to the Future of Work!
At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.
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What We Do
Safeguard Global builds adaptive solutions for organizations seeking to thrive in the global economy. Through a combination of workforce management data, technologies, services and local market expertise, Safeguard Global enables success through smarter, more efficient global employee management, recruitment, payroll, onboarding, expense management and more.
