Content Marketing Lead

Posted Yesterday
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New York City, NY, USA
In-Office
61K-185K Annually
Mid level
Software
The Role
Lead end-to-end content strategy and editorial direction for a B2B SaaS AI-ERP. Produce blogs, guides, ebooks, white papers, and case studies; manage a monthly content calendar; simplify complex accounting topics; represent the company on camera; collaborate with web, video, SEO, product, growth, and sales to drive lead generation and content performance.
Summary Generated by Built In
About DualEntry

Founded in 2024, DualEntry is one of the world’s fastest-growing AI startups.

At DualEntry, the future of finance is being written today. ERP is one of the largest fintech markets in the world ($220,000,000,000+). Yet, tens of thousands of companies are still using on-premise systems, and the industry has not seen new entrants in more than 30 years.

Our AI-native ERP lets accounting teams achieve more in less time. $5M-ARR businesses to NYSE-listed companies trust DualEntry to automate away manual data entry work with AI. We’re finally making the one-person finance team a reality and putting the pain of legacy ERPs from the 1990’s in the past.

We operate with urgency and ownership. We move fast.

Why This Role Matters Now

Since starting 18 months ago, we’ve raised $100,000,0000+ from world-class investors such as Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures and Google Ventures, as well as more than 20 angel investors who’ve built, scaled, and exited some of the most impactful companies of the last decade.

We got there by moving incredibly fast and hiring an exceptionally sharp, hard-working and deeply committed team from leading tech and accounting companies - Ramp, Meta, Microsoft, Lyft, PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero and Intuit. And some of us don't have a fancy logo on our resume and are here for a shot to prove ourselves.

We’re a small team, growing fast with huge momentum - join early.

As our Content Marketing Lead, you’ll lead our end-to-end content strategy and shape how modern finance teams discover and understand DualEntry.

This is an intense, hands-on role with full ownership. We expect you to push for excellence and raise the bar.

📍 Location: New York City HQ, 7 World Trade Center

Where you'll create impact
  • Own end-to-end content strategy and editorial direction

  • Turn complex accounting and finance topics into clear, compelling content across mediums

  • Plan and manage a monthly content calendar aligned with marketing and growth goals

  • Create in-depth content including blogs, guides, e-books, white papers, and case studies

  • Comfort with representing DualEntry on camera across different video formats on social and website channels

  • Work closely with web, video, SEO, product, growth, and sales teams

  • Refine and maintain a consistent brand voice across all content

What sets you up for success
  • Hardcore work ethic and high agency

  • Drive to become the best content marketing manager in the world, and to put in the hard work and weekends necessary to get there

  • 3+ years of experience in owning B2B or B2C SaaS content marketing strategy end-to-end

  • Exceptional writing and editing skills, across short-form and long-form content incl. video content

  • Strong understanding of SEO and content performance metrics

  • Ability to simplify complex ideas without losing accuracy

  • High ownership mindset and comfort working in a fast-moving environment

  • Experience with gated content, lead generation, and lifecycle content

Nice To Have

  • Experience in fintech, accounting, finance, or developer tools

Why you’ll thrive here
  • Significant equity ownership in one of the top AI companies in the world

  • You’re joining early and will grow with DualEntry

  • Your feedback shapes the product directly

  • High-speed culture

  • High-trust environment with high expectations

  • Ambitious mission - ERP is one of the largest B2B software markets in the world ($220bn per year), this is a once in a lifetime opportunity to build the next generation ERP in an industry that has not seen new entrants in 30+ years

Compensation & Benefits
  • Equity: $40,000 - $61,000

  • Base Salary: $120,000 - $185,000

  • 15 PTO days + 12 public holidays

  • Full medical, dental & vision insurance

  • Commuter benefits

  • 401k benefits

  • On-site team culture - high collaboration, no bureaucracy

We hire the best, expect the best, and give you the masterclass of your career - an archaic and huge industry like ERP only goes through a restructure like this once in a lifetime. It’s hard, it’s intense, and it’s the most rewarding work you’ll ever do.
If you’re hungry, driven, and ready to build something massive, climb aboard!

At DualEntry, we believe great products come from diverse teams. We’re an equal opportunity employer, and we’re committed to a culture where everyone feels included, supported, and able to do their best work.

Skills Required

  • 3+ years of experience owning B2B or B2C SaaS content marketing strategy end-to-end
  • Exceptional writing and editing skills across short-form and long-form content including video content
  • Strong understanding of SEO and content performance metrics
  • Experience with gated content, lead generation, and lifecycle content
  • Comfort representing the company on camera across different video formats
  • Ability to simplify complex accounting and finance ideas without losing accuracy
  • High ownership mindset, hardcore work ethic, and comfort working in a fast-moving environment
  • Drive and willingness to work long hours and weekends as needed to achieve goals
  • Experience in fintech, accounting, finance, or developer tools
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The Company
HQ: New York, NY

What We Do

DualEntry is the first ERP built AI-native from the ground up. You can close the books faster by automating 90% of manual tasks with DualEntry AI, freeing up time to focus on strategy and helping your business scale without adding to headcount. A one-person finance team? It's possible with DualEntry. Mid-market enterprises that have outgrown starter cloud and on-premise finance systems choose DualEntry to scale to IPO. You can handle multiple entities, multiple currencies, real-time reporting, and high transaction volumes on one customizable platform. Our customers range from enterprises with $5M in annual revenue to NYSE-listed businesses. DualEntry is based in New York City and was founded by two experienced entrepreneurs who previously built a $100M-revenue business. In October 2025 we announced a $90M Series A from Lightspeed Venture Partners, Khosla Ventures, and GV (Google Ventures).

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