Content Marketing Lead

Reposted 4 Days Ago
Be an Early Applicant
Toronto, ON, CAN
Hybrid
111K-157K Annually
Senior level
Artificial Intelligence • Cloud • Fintech • Machine Learning • Mobile • Software
The operating system for the trades.
The Role
The Content Marketing Lead will manage webinar operations, write promotional copy, host webinars, and collaborate with teams to drive marketing goals.
Summary Generated by Built In
Ready to be a Titan?

We’re looking for a Content Marketing Lead to join our growing team of webinar producers within the Demand Generation Marketing org at ServiceTitan. This is a high-visibility, production-forward role for a confident communicator who thrives on camera and can own a webinar series end-to-end. You’ll take over webinar operations for our Back 2 Basics series and several other audience segments — managing everything from guest coordination and scripting through live hosting and post-event promotion — while also stepping in as a backup host for our premier podcast, Toolbox for the Trades.

The ideal candidate is equally at home behind a keyboard writing sharp promotional copy as they are in front of a camera conducting a live fireside chat. You’re organized, collaborative, and genuinely excited about content that drives real business outcomes.

What You’ll Do
  • Own webinar operations for the Back 2 Basics series and several other audience segments — including guest and speaker coordination, run-of-show development, promotional copy, live production, and post-event follow-up.

  • Host live webinars in a variety of formats: fireside-chat interviews with industry guests, moderated Q&A sessions, solo product demos, and co-hosted sessions alongside internal subject matter experts.

  • Write with consistency and purpose: webinar outlines, run-of-show documents, registration and landing page copy, promotional emails, social blurbs, and recap communications.

  • Serve as a backup host for Toolbox for the Trades and other ServiceTitan podcasts, stepping in to conduct interviews and guide conversations with guests.

  • Collaborate closely with the Demand Generation team to ensure webinar content supports MQL goals, campaign initiatives, and the broader content calendar.

  • Track and report on webinar performance metrics — including registrations, attendance rates, and MQL conversion — in partnership with your manager.

  • Coordinate publishing schedules, content assets, and cross-functional deliverables using Asana; manage web publishing and page builds in Contentful.

  • Work cross-functionally with marketing strategy, product marketing, and sales teams to develop relevant and compelling webinar programming.

What You’ll Bring
  • 5-8 years of experience in content marketing, digital media, or a related field — preferably in a B2B SaaS environment.

  • Proven experience hosting or presenting on-camera in a professional setting: webinars, video content, live virtual events, or similar.

  • Exceptional written and verbal communication skills — you can write a tight run-of-show and a punchy email subject line with equal confidence.

  • Strong storytelling instincts: you understand that content should be purposeful and clear, even when the subject matter is complex.

  • Hands-on familiarity with webinar and content production tools, including Goldcast, Riverside.fm, Asana, Contentful, Canva, HubSpot, Marketo, and/or Salesforce.

  • Solid project management instincts — you can juggle multiple programs, stakeholders, and deadlines without losing the details.

  • A collaborative, curious mindset: you enjoy working alongside SMEs, translating technical content for broad audiences, and iterating based on performance data.

  • Comfort with data: you can analyze registration and engagement metrics, draw meaningful conclusions, and use them to sharpen future programming.

Nice to Have
  • Experience with podcast production workflows, including scheduling, publishing, and asset management.

  • Background in demand generation or familiarity with the marketing funnel and MQL-driven content strategy.

  • Experience hosting or appearing in interview-style content (podcast guest, panel moderator, etc.).

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. 

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

  • Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.

  • Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.

  • Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

Our Commitment to Inclusion:

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. ServiceTitan is an equal opportunity employer. We do not discriminate against employees based on race, colour, religion, creed, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), marital status, family status, sexual orientation, or any other characteristic protected by applicable provincial legislation.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

Use of AI Technology:

We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

A Note on the Application & Hiring Process:

This position advertised is for an existing vacancy. We are currently seeking a qualified candidate to fill this position and will be reviewing applications on a rolling basis.

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Compensation Disclosure:

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected compensation for this role for candidates residing in Canada is between $111,000 CAD - $156,700 CAD. Actual compensation for an individual may vary depending on many factors, including skills, performance over time, business needs, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes equity and a holistic suite of benefits. This position may also be eligible for a bonus.

Personal Information:

ServiceTitan collects your personal information to support its business operations, including for human resources, employment, benefits administration, health and safety, and other business-related purposes as well as for legal compliance. You can review further details of such collection and use in our Privacy Policy

Skills Required

  • 5-8 years of experience in content marketing, digital media, or related field
  • Proven experience hosting or presenting on-camera
  • Exceptional written and verbal communication skills
  • Strong storytelling instincts
  • Hands-on familiarity with webinar and content production tools
  • Solid project management instincts
  • A collaborative, curious mindset
  • Comfort with data

ServiceTitan Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ServiceTitan and has not been reviewed or approved by ServiceTitan.

  • Healthcare Strength Healthcare coverage is positioned as a major strength, with multiple plan features emphasizing broad medical, dental, and vision support plus telehealth-style access. Additional elements like HSA/FSA options and employer contributions reinforce perceived value beyond base pay.
  • Parental & Family Support Parental leave and family-forming support appear notably robust, with repeated references to paid leave and meaningful adoption/fertility assistance. The package is described as supportive across different family paths, though specifics can vary by plan and location.
  • Fair & Transparent Compensation Compensation is portrayed as generally competitive in several functions, particularly in engineering and experienced roles, contributing to an overall sense of being paid fairly. Equity and bonus components are also described as meaningful parts of total rewards for many roles.

ServiceTitan Insights

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The Company
HQ: Glendale, CA
2,760 Employees
Year Founded: 2012

What We Do

ServiceTitan is the world’s leading and fastest-growing software technology platform for the trades, a trillion-dollar global industry. We help small business entrepreneurs run and grow their businesses and aim to democratize the power of technology. The trades industry approaches $800B in North America alone and was significantly underserved by traditional software industry leaders prior to ServiceTitan’s entrance to the market. Today, ServiceTitan powers the businesses of more than 5,000 customers, is backed by the world’s leading venture capitalists, and continues to target triple-digit growth annually. ServiceTitan unlocks for small business, the tools and support that big business has enjoyed for decades; helping everyday entrepreneurs run and grow their businesses so they can build better lives for themselves and their families.

Why Work With Us

Not only do we change the lives of our customers, but we strive to create an environment full of opportunities that will change the lives of our employees. We are committed to giving extraordinary talent, extraordinary opportunity, and we prioritize investing in Titans, through a suite of benefits, learning and growth opportunities, and more.

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