Role Summary:
Sozo Dental is where confident smiles begin. As a modern dental brand, we’re redefining dental care through a blend of professionalism, innovation, and aesthetic excellence. With our growing presence and expanding creative initiatives, we’re looking for a Content Marketing Lead who’s ready to shape Sozo Dental’s storytelling across platforms.
You’ll play a key role in developing and executing impactful content strategies that educate, inspire, and engage. From crafting compelling narratives to leading production teams, you’ll bring Sozo Dental’s brand vision to life through creative direction that’s both strategic and visually refined.
Job Responsibilities:
- Develop and execute content strategies aligned with brand and campaign objectives.
- Identify new opportunities for content pillars and storytelling formats (educational, testimonial, entertainment).
- Lead end-to-end content production, from ideation to post-production.
- Supervise and guide content creators and videographers
- Maintain consistency in brand tone, messaging, and design across all assets.
- Oversee shoots and creative direction for photo/video content.
- Monitor content performance (views, ER, CTR, leads) across platforms.
- Analyze insights to refine future content direction.
- Collaborate with performance marketing and social media teams to align organic and paid strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communication, Journalism, Visual Communication Design, or related field.
- Minimum of 5 years of experience in content creation, digital marketing, or creative management.
- Proven experience leading a content team or managing multi-channel content strategies.
- Excellent sense of aesthetics, branding, and visual direction.
- Strong understanding of engagement drivers (hooks, trends, formats).
- Familiarity with photo/video production workflows and editing tools.
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What We Do
In 2020, Seven Retail was established as a House of Brands, integrating multiple business units under one cohesive strategy for lifestyle, F&B and education. Each new venture is meticulously crafted to become a leader in its category, maintaining the company's commitment to quality, accessibility, and aggressive innovation. We are on a mission to make high-quality, exceptional lifestyle experiences accessible, helping people get more out of their paycheck so everybody can experience a higher standard of living. Over 200 outlets to date with +1 new store added every other day. Creating several new brands into new categories every single year. We rapidly iterate, constantly reinvent, and obsessively experiment when it comes to product innovation and consumer experience. Check out our website and come experience our brands for yourself!
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