Content Marketing Lead

Posted 8 Days Ago
Be an Early Applicant
Toronto, ON
In-Office
Senior level
Fintech • Information Technology • Software • Financial Services
The Role
The Content Marketing Lead will define and execute SEO-driven strategies, create and optimize content, and analyze performance to drive organic growth.
Summary Generated by Built In
About Venn

Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

We've raised a $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

What you’ll be doing
  • Defining and owning SEO-driven content strategy focused on organic acquisition and self-serve signups.

  • Executing AEO (LLM SEO) tactics to grow traffic, rankings, and conversions.

  • Running programmatic SEO experiments to build scalable landing pages, lead-gen tools, and page types that capture new user intents.

  • Creating and optimizing editorial SEO content such as blogs, guides, and resources that drive rankings and conversions.

  • Performing keyword research, content audits, and on-page optimizations to capture evolving user intent.
    Running SEO tests, monitoring algorithm updates, and adapting quickly to maintain performance.

  • Using AI to accelerate research, drafting, and optimization while maintaining a high-quality bar.

  • Collaborating with Growth to align distribution and experimentation.

  • Tracking and reporting on SEO performance including traffic, keyword rankings, conversions, and ROI.

What we’re looking for

  • 5+ years of content marketing experience with deep SEO expertise.

  • Proven track record in AEO (LLM SEO), technical SEO, programmatic SEO, and editorial SEO, with measurable acquisition results.
    Strong skills in keyword research, CRO, technical SEO, and content optimization.

  • Analytical and data-driven; able to test, measure, and iterate quickly.

  • Comfortable working cross-functionally with Growth, Product Marketing, and Engineering.

  • Proficient with AI and modern SEO/content tools to move fast and scale.

  • Passion for building content that ranks, converts, and drives measurable growth.

Bonus Points
  • Experience at an early-stage or fast-growing startup.

  • Experience in fintech or financial services marketing.

Perks & Benefits
  • Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth.

  • Comprehensive coverage of medical, dental, and vision insurance.

  • Opportunity to shape the future of business banking in Canada and beyond.

Top Skills

AI
Digital Marketing Tools
Seo
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The Company
HQ: Toronto, ON
34 Employees

What We Do

Venn is streamlining Canadian business banking. Built by Canadians for Canadians, Venn offers a full-service banking platform designed to empower businesses with fast, easy, and affordable solutions. In just under five minutes, you can open an account and start managing your finances - all without ever stepping foot in a branch.

Unlike traditional banks, Venn is designed to work the way modern businesses do. We provide everything you need in one smart, all-in-one business account. With transparent pricing, seamless global money transfers, and powerful integrations, Venn allows you to focus on running your business, not managing your banking.

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