Content Marketing Lead

About Us:

Insightful is the pioneering Work Intelligence platform. We provide unparalleled clarity into how work gets done, turning precision data analytics into actionable business indicators that drive bottom line results for companies from hyperscalers to the Fortune 500 companies to embrace the modern workplace without sacrificing accountability or performance. By delivering sophisticated, data-driven insights and AI-ready datasets, Insightful enables leaders to optimize workflows, reclaim lost capacity, and drive sustainable bottom-line impact.

About this role:

We are seeking an elite, data-driven Content Marketing Lead to own our content team of writers and strategists. You will lead cross-channel content creation to drive organic demand for our product-led growth (PLG) motion and generate leads for our enterprise funnel. This proactive role requires collaboration across marketing, product, success, and sales. Operating with a 70/30 split between team management and original content production, you will own the organic engine to hit monthly lead gen targets. Managing a mix of direct reports and external contributors, you must be a ruthless prioritizer who uses AI to scale workflows and treats content as an accountable revenue driver.

Responsibilities:

• Take extreme ownership of the marketing team’s Content-Generated Leads (CGL) target accountable to a clear monthly goal. 
• Track, measure, and optimize every content initiative against its ability to convert traffic into qualified pipeline.
• Direct the daily execution of the content production pipeline, driving a high efficiency end-to-end process with weekly sprints.  
• Make data-driven decisions to move the team and our content forward and hit company goals.
• Enforce strict, performance-based SLAs with external content contributors, SEO, AEO, and PR agencies. Manage every contributor to measurable ROI.
• Lead by example as a writer, using a written style consistent with our company’s tone and mission. Write clearly and concisely.
• Enforce a strict good is better than a perfect filter on the content team’s backlog to ensure that the team can ship a high volume of work every sprint. 
• Build and manage AI-automated content pipelines (using Claude) to rapidly scale topical authority and repurpose content across channels.
  

Requirements:

• Native English speaker (or C2 equivalent) with flawless written and editorial command of American English grammar.
• BA/BS degree in English, Media/Journalism or comparable discipline, or equivalent work experience.
• 5+ years in B2B SaaS marketing, with at least 2+ years explicitly managing content teams, SEO pipelines, and external vendor production cycles.
• Deep understanding of modern search dynamics: SEO, AEO, and how to structure content that ranks and converts in an AI-first landscape.
• Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
• Excellent attention to detail both for line editing copy and consistency in style and tone across our content.
• Highly proficient in web analytics (HubSpot, Google Analytics, Ahrefs) and conversion rate optimization (CRO).
• Proficient in web content management and familiarity with a variety of CMS tools (Webflow, HubSpot).
• Ability to translate content activity into executive-level business metrics. You flag blockers immediately and propose solutions, rather than waiting for direction.
• AI proficient at a high level and hands-on with building agentic workflows to eliminate administrative debt and scale output.