Content Marketing Lead

finmid's mission is to enable software companies to reimagine how their business customers access capital. By productizing the complexity of financial services, finmid empowers companies to offer financial services where FinTech isn't the mission but enables the mission.

finmid powers embedded financing across ~30 European markets — so far with almost no marketing. What's proven to work for us is authentic, founder-led content: short videos and PR features that show real people and the real impact our product has on SME growth. What we're missing is the creative engine behind it: someone who can turn what we do into a constant stream of engaging content.

That's this role. You'll own top-of-funnel content end-to-end, with our co-founder's LinkedIn as your primary distribution channel. You'll work directly with the founders, ship on a weekly cadence, measure what converts into pipeline, and build the content foundation the company scales on. You won't manage anyone or anything except outcomes — this is a role for a creator-operator, not a coordinator.

• Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel

• Produce short videos end-to-end: ideate, script, shoot, edit, and publish — real content featuring real people, not polished corporate ads

• Act as producer and ghostwriter for our founders: extract insights, sharpen points of view, and write in their voice

• Turn customer and partner stories into content that shows how embedded financing drives economic growth for SMEs

• Repurpose everything into website content and assets our sales team uses in cold outreach: case studies, one-pagers, and video snippets

• Coordinate PR around the founders and our partnerships: own partnership announcements, pitch and book podcasts and articles, prep the appearances, and repurpose the output — and manage external agencies as we scale

• Collaborate with our designer, who owns finmid's brand, to keep everything you ship sharp and on-brand

• Connect content to revenue: wire attribution into our CRM and report what's actually driving pipeline

• 4+ years creating content for B2B audiences; fintech, SaaS, or financial services experience is a bonus

• A portfolio of short-form videos you personally shot and edited that performed — on LinkedIn, ideally, or TikTok/YouTube/Instagram

• Experience producing or ghostwriting for a founder or executive

• Sharp writing and storytelling in English: you make complex products simple without dumbing them down

• Comfort behind the camera and, when needed, in front of it

• A performance mindset: you track what works, form hypotheses, and iterate; CRM experience (e.g. HubSpot) is a plus

• Judgment for content in a regulated industry — you know when to loop in legal

• A shipping habit: you hold a cadence without being managed to it

• Based in Berlin or able to be here regularly — filming with the founders is a weekly part of the job

• We see ourselves as “distributed first” (i.e. work from anywhere) but also have a beautiful office in Berlin where you can work

• We are flexible and cover whatever you need to be as productive as possible

• Home office stipend

• 30 days time off

• Meaningful equity

• Open-minded and transparent culture that includes regular get-together meetings (e.g. All Hands, Brown Bag Lunch, Offsites)

We're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. We welcome diverse perspectives and people who think out of the box and aren't afraid to challenge assumptions. Join us.