Content Marketing Lead – Customer Stories

Posted One Month Ago
Be an Early Applicant
3 Locations
In-Office or Remote
Mid level
Artificial Intelligence • Logistics • Software • Automation
The Role
Build and run the customer reference program end-to-end: find and qualify reference customers, produce case studies and assets, manage review site presence, coordinate customer advocacy for events, align with Sales/CS, and track reference impact on pipeline.
Summary Generated by Built In

Join BLP and help make the world’s business processes autonomous!

Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.

Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.

BLP is one of Switzerland's fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich's Bahnhofstrasse, we're expanding globally, with a growing presence across Europe and North America.

Join us and help make autonomous operations the new standard.

About the role

We have 550+ enterprise customers running blp inside their core ERP processes, and most of their stories have never been told. You'll own that end to end: find them, get them talking, turn it into proof that closes deals. No content calendar to inherit, no playbook to follow. You're building the program from scratch.

Customer proof is about to become one of the highest-leverage things in the company, and right now, almost nobody owns it.

 
What you'll do
  • Build the reference engine. Find the customers worth referencing, get them warmed up, and make sure sales always has the right voice for the right deal, not just whoever said yes last.

  • Turn results into stories. Own case studies and customer proof end to end: securing approvals, running the interviews, shipping the asset. You'll be translating things like 5–10× productivity gains and measurable EBIT impact into stories a CFO actually wants to read.

  • Win the review sites. G2, Gartner Peer Insights, wherever our buyers actually check references before they call us. Make our rating reflect reality.

  • Put customers on stage. Source and coach champions for webinars, events, and press. The best sales pitch is a customer telling another customer it worked.

  • Make Sales and CS your closest allies. You don't own the relationships, they do. Build the interface so advocacy asks are coordinated, not chaotic.

  • Prove it's working. Track reference coverage, asset usage, and pipeline influence. If you can't measure it, it doesn't count.

 
What you'll bring
  • 3–7 years in customer marketing, advocacy, reference management, or content marketing. B2B software is a plus, not a requirement. What matters is that you've built customer-facing programs, not just executed inside one.

  • A track record of getting case studies and references out of enterprise customers. You know how to navigate corporate comms, legal review, and long approval cycles, and you have the patience to see them through.

  • The ability to get a COO to say something quotable and a CFO to believe it.

  • Structured program-building skills. You've stood up processes, pipelines, and measurement from scratch, not just executed within an existing machine.

  • Fluent English and German (our customer base is DACH-heavy); additional European languages are a plus.

  • Familiarity with ERP-centric processes, finance operations, or enterprise software for manufacturing and industrial companies is a large plus.

 
What you'll get
  • Real ownership. You build this program from scratch, and the results are yours.

  • Substance to work with. 550+ enterprise customers with measurable outcomes to draw on.

  • Direct exposure. To executive customers and to blp's leadership team.

 

Learn more about blp and our values at blp.digital/company/careers.

Skills Required

  • 3-7 years in customer marketing, advocacy, reference management, or content marketing
  • Proven track record securing case studies and references from enterprise customers, navigating corporate communications, legal review, and long approval cycles
  • Ability to elicit quotable insights from senior executives (COO, CFO) and translate results into CFO-facing stories
  • Experience building programs, processes, pipelines, and measurement from scratch
  • Fluent English and German
  • B2B software experience
  • Familiarity with ERP processes, finance operations, or enterprise software for manufacturing/industrial companies
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The Company
HQ: Zürich
74 Employees
Year Founded: 2019

What We Do

The new #1 ERP-Automation solution for Finance, Procurement, Logistics, Sales and many more. BLP develops state-of-the-art machine learning algorithms to automate entire ERP processes. As one of Switzerland's fastest-growing SaaS scale-ups and an official ETH and HSG spin-off, we are proudly self-financed and fully employee-owned. We have grown from 15 to more than 70+ skilled professionals. Interested in our ERP-Automation? Our ERP-Automation solution is powered by the cloud and AI native. We are designed to transform your business operations by freeing your team to focus on where they create most value.

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