The Role
As a Marketing Executive, you will support campaign planning and implementation, execute user and driver retention campaigns, manage workflows, and optimize performance metrics.
Summary Generated by Built In
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
We are currently looking for a talented and driven Marketing Executive to join our team in New York. As a key member of the Lalamove US marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the US market.
What You'll Do:
- Support Marketing team in planning and implementing campaigns for users and drivers in US
- Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
- Manage entire campaign workflow, including testing, creative, operational, and reporting
- Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
- Manage segmentation strategy for campaign testing and analysis
- Track and optimize campaign performance and monitor competitors' campaigns
- Collaborate with cross-functional teams for campaign strategy planning and execution
- Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
What You'll Need:
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 3 years of working experience in both digital and offline marketing
- Excellent command of spoken and written English
- Familiarity with the local market, consumer preferences, and marketing trends
- Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
- Proven track record of executing successful marketing campaigns and achieving measurable results
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Top Skills
Google Analytics
Hubspot
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
