Content Marketing Executive

What You'll Do:

• Support Marketing team in planning and implementing campaigns for users and drivers in Germany
• Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
• Manage entire campaign workflow, including testing, creative, operational, and reporting
• Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
• Manage segmentation strategy for campaign testing and analysis
• Track and optimize campaign performance and monitor competitors' campaigns
• Collaborate with cross-functional teams for campaign strategy planning and execution
• Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

What You'll Need:

• Bachelor’s degree in Marketing, Business, or related field
• Minimum 3 years of working experience in both digital and offline marketing
• Excellent command of spoken and written German and English
• Familiarity with the German market, consumer preferences, and marketing trends
• Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
• Proven track record of executing successful marketing campaigns and achieving measurable results