The Role
Create and manage B2B marketing content supporting SEO, AEO, GEO, campaigns, and inbound and outbound initiatives. Responsibilities include writing blogs, guides, emails, social posts, web copy, and multimedia scripts; supporting social planning and content calendars; collaborating with brand, events, creative, and sales teams; maintaining content governance; and conducting competitor and content research, including AI prompt analysis.
Summary Generated by Built In
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.
Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.
Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.
The content marketing executive is responsible for creating compelling content to support SEO, AEO and GEO goals, campaign initiatives and other marketing needs. Content developed will support inbound and outbound campaigns and may take the form of guides, blogs, customer advocacy, newsletters, emails, social posts, video scripts, web copy and more.
The content marketing executive is responsible for creating compelling content to support SEO, AEO and GEO goals, campaign initiatives and other marketing needs. Content developed will support inbound and outbound campaigns and may take the form of guides, blogs, customer advocacy, newsletters, emails, social posts, video scripts, web copy and more.
A little about you...
• Draft written content for the development of articles, blogs, guides, ebooks, templates, infographics, emails, interactive content, and more.
• Assist with social planning and asset creation.
• Assist the content marketing manager and marketing team with content calendar contributions and upkeep.
• Work closely with Brand, Events, Creative, and Sales teams to support cross-functional campaigns and support collateral needed outside of campaigns.
• Support people within the wider business with ad hoc requests for writing, imagery, video, and presentations.
• Maintain content standards, including governance and maintenance of content.
• Engage in competitor analysis and content research including AI prompt analysis.
About the role...
Experience
• Demonstrable B2B content marketing experience.
• Demonstrable B2B content marketing experience.
• Excellent copywriting skills and a portfolio of written work.
• Experience writing and designing for social channels as well as programming content in line with business priorities and marketing objectives.
• Proven history of working on multimedia projects and campaigns.
Knowledge
• Solid understanding of organic SEO best practices and AEO content structures.
Knowledge
• Solid understanding of organic SEO best practices and AEO content structures.
• Understanding of standard writing styles, including APA, AP, Chicago, etc.
• Ability to edit and provide feedback to others.
Characteristics
• Creative flair and ability to generate and execute inspirational ideas and briefs.
Characteristics
• Creative flair and ability to generate and execute inspirational ideas and briefs.
• A proactive, highly organised self-starter able to work in a remote-friendly team.
• Enthusiasm for content creation and trying new things.
• Prolific reader and a person who is curious about content in the world is ideal.
Benefits
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
About
Interact is an enterprise intranet software company serving over 1,000 customers and millions of employees.Our mission is to inform and connect every organization's greatest asset: its people.For more than 15 years, Interact has worked with organizations like Levi’s, Sony PlayStation, Teva Pharmaceuticals and Domino’s to delivering outstanding intranet experiences.Interact has offices in Manchester, New York, Tulsa and Manila and operates across the whole of the US and Canada, EMEA, and Australia.
Skills Required
- Demonstrable B2B content marketing experience
- Excellent copywriting skills
- Portfolio of written work
- Experience writing and designing for social channels
- Experience programming content according to business priorities and marketing objectives
- Proven experience working on multimedia projects and campaigns
- Understanding of organic SEO best practices and AEO content structures
- Understanding of standard writing styles, including APA, AP, and Chicago
- Ability to edit and provide feedback to others
- Creative flair and ability to generate and execute ideas and briefs
- Proactive, highly organized, self-starting approach
- Enthusiasm for content creation and trying new approaches
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The Company
What We Do
Interact delivers enterprise-grade intranet software to over 1,000 customers and millions of employees worldwide. Our mission is to inform and connect every organization's greatest asset: its people. For more than 15 years, Interact has worked with organizations such as Levi Strauss & Co., New York Life, Teva Pharmaceuticals, and Domino’s to deliver outstanding intranet experiences. Interact has offices in New York, Tulsa, and Manchester and operates across North America, EMEA, and Australia.
