The Role
As Content Marketing Director, you'll develop editorial strategies, produce diverse content, manage an editorial calendar, and amplify Iru's voice in IT and security.
Summary Generated by Built In
About Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity
As the Director, Content Marketing at Iru, you'll shape how IT and security leaders make sense of a rapidly evolving landscape. Iru is known for collapsing the IT stack and giving teams back valuable time. Now we want to become the definitive voice for insight and perspective in our space.
You'll build on a strong foundation supported by experts in identity, endpoint security, and compliance, all within a community that understands the realities of technology in the AI era. You'll also be backed by a bold brand that's willing to take risks and push boundaries.
Your role is to turn this foundation into a clear, compelling editorial presence that informs, entertains, and challenges the status quo. You bring sharp editorial instincts, a distinct voice, and the ability to turn ideas into content people want to share. Most importantly, you see editorial as a way to deliver real value to the IT and security community, and you know how to build and lead the team to make it happen at scale.
What You'll Do
- Own and lead our content marketing strategy end-to-end, from TOFU editorial through to pipeline-influencing content, setting the vision, priorities, and roadmap for the function.
- Build and scale a high-performing content team, including hiring and developing full-time content marketers, managing freelance contributors, and establishing editorial standards and processes.
- Drive the development of new content series and programs across formats: videos, blogs, research reports, and community-driven pieces. Double down on what works; kill what doesn't.
- Mine insights from internal experts: partner closely with product, security, and engineering leadership to identify trends where Iru can provide unique, authoritative perspectives on the future of IT and security management.
- Own the editorial calendar that feeds social channels, demand gen, and brand campaigns with stories connecting Iru's innovation to customer outcomes.
- Set the standard for content quality: produce and champion smart, entertaining, opinionated pieces that resonate. Model great writing for your team while also knowing when to delegate.
- Tap into the Iru community: leverage our network of customers, partners, and industry voices to amplify and enrich Iru's editorial presence.
- Define and own content performance metrics, reporting on reach, engagement, and content's contribution to pipeline and brand authority across the organization.
- Collaborate cross-functionally with Demand Gen, Product Marketing, Brand, and Sales to ensure content strategy ladders up to business objectives.
What You'll Bring
- 8+ years of content marketing experience, with at least 2-3 years in a leadership role managing a team
- Proven track record of building and scaling content marketing strategies and editorial publications from the ground up
- Exceptional writer and editor across short and long-form content, with the ability to set and uphold a high editorial bar
- Experience managing and developing both full-time and freelance content talent
- Strong cross-functional leadership and executive communication skills
- Data-driven approach to content: you use performance insights to inform strategy and demonstrate impact
- Exceptional clarity of thought, able to explain complex technical concepts in simple, human terms
- Requirement: Experience in B2B SaaS or the IT/security space; producing diverse content formats (video, research reports, podcasts, data visualizations, etc.)
You are
- A strategic leader who can set the vision, build the team, and still roll up your sleeves when needed
- A storyteller with sharp editorial instincts and a voice that people want to read
- A builder who thrives in ambiguity and loves creating things from scratch at scale
- Comfortable taking risks and championing bold ideas. You'd rather try something new than play it safe
- Deeply collaborative, with the ability to influence without authority across marketing and beyond
- Background in journalism, editorial, brand content, or B2B content marketing. Experience growing an audience and a team is a strong plus
Benefits & Perks
Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.
At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid
Skills Required
- 4+ years of content marketing experience
- Experience building content marketing strategies and editorial publications from the ground up
- Strong writer and editor across short and long-form content
- Ability to manage freelance or full-time writers
- Exceptional clarity of thought, able to explain complex concepts in simple, human terms
- Bonus: Experience producing diverse content formats (video, research reports, podcasts, data visualizations, etc.)
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The Company
What We Do
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
