Content Marketing Director - Remote

At Blackbird Health, we envision a world where every child receives the care and support they need to thrive—emotionally, socially, and developmentally. That’s why we're transforming how pediatric mental health is assessed and treated, so we can make world-class care available in local communities.

Our whole-child diagnostic approach reveals the full story behind each child’s challenges, allowing us to address both the symptoms and their underlying causes. This leads to precise and sequenced treatment that achieves meaningful outcomes that last.

Currently, we provide virtual and in-person mental health services - including comprehensive evaluations, medication- management and therapy - across Pennsylvania and Virginia with plans to expand to new markets in 2025. 

Position Summary

We’re seeking an experienced Content Marketing Director to refine our content strategy and execute high-impact content across consumer channels and professional lead nurture campaigns. The ideal candidate is a creative storyteller and strategic thinker who can produce compelling content that resonates with families, pediatricians and schools. This role requires a strong ability to balance quality with performance, ensuring all content reflects our values and drives engagement.

Key Responsibilities

• Strategy Refinement & Execution
• Develop our brand voice to ensure consistent, engaging, and impactful messaging across all channels.
• Refine our content marketing strategy for our three key audiences 1) parents 2) pediatricians and 3) schools focused on quality, authenticity, and relevance.
• Develop a content plan for the topics that have been identified as important to our audiences and our SEO strategy.
• Own social media strategy including content development 
• Collaborate with our clinical team to design a process for sourcing ideas and material for our content. 
• Content Creation & Distribution
• Write, edit, and publish high-quality blog posts, emails, guides, social media content, and more.
• Ensure all content is optimized for SEO and content best practices
• Leverage local experts, patient stories, and trusted partners to enhance content credibility.
• Campaign Development
• Create and optimize content to support pediatrician and school lead nurture campaigns, including emails, guides and webinars. 
• Create content to support campaigns for patient families and patient leads that are informative and helpful in navigating life with children with mental and developmental concerns.
• Test and iterate content performance across various channels (e.g., newsletters, social media, paid placements).
• Collaboration & Partnerships
• Work closely with the lifecycle marketing team to ensure seamless list sourcing and campaign execution.
• Partner with local organizations, schools, and pediatricians to co-create and promote content.
• Engage “super fan” patients and families to share authentic stories and testimonials.

Qualifications

• 5-7 years of experience in content marketing, ideally in healthcare, education, or related industries.
• Exceptional writing, editing, and storytelling skills.
• Experience working with lifecycle marketing across consumer content and sales nurture campaigns.
• Strong understanding of SEO
• Ability to create content that balances empathy and expertise, resonating with diverse audiences.
• Experience collaborating with subject matter experts to produce credible and impactful content.
• Proficiency in content management systems (CMS) and analytics tools.
• Self-starter with excellent project management and organizational skills.

This is a fully remote position

*The target range for this position is $130,000 - $150,000. Individual pay may vary from the target range and is determined by a number of factors, including experience, location, internal pay equity, and other relevant business considerations.

FOSTERING AN INCLUSIVE ENVIRONMENT:

Blackbird is committed to cultivating and preserving a culture of inclusion and belonging. We are able to grow and learn better together with a diverse team of employees. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran status, color, religion, disability, sexual orientation and beliefs. Blackbird provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type.