Content Marketing Coordinator

We are seeking a talented Content Marketing Coordinator to join Gummicube, an Airship company. As a Content Marketing Coordinator you will write helpful website content, create marketing materials to showcase our client success stories, and write tips and tricks for clients using our ASO software.  At Gummicube, you’ll have a hand in making a huge impact on the company by creating quality content and go-to-market copy to help convert new clients. The ideal candidate will come ready with a working knowledge of SEO and be flexible to the ever-changing landscape of App Store Optimization (ASO).

Key Responsibilities:

• Write, edit, and develop content for digital marketing campaigns that align with our company's brand, resonating with our key customers and target markets that includes:
• Long form content for web pages
• ASO white papers, guides, and case studies
• Content actions for banners
• Marketing copy for ASO
• Work with the internal Product team on Datacube platform content, including instructional copy for employees, including tips and tricks and how to use the platform features.
• Provide backup for other Marketing colleagues in researching ASO content for the Gummicube website and other marketing materials.
• Ensure compliance with style guidelines for proofreading, tone, word choice, and usage consistency by reviewing existing materials and peer work for distribution readiness.
• Analyze and interpret data to determine the appropriate syntax, style, and grammatical usage needed for documents.
• Determine the content that resonates with customers by creating informative content that aligns with user intent. 
• Develop projects for content creation.
• Publish digital marketing content online.
• Collaborate with the team to set goals and outlines for each piece and take end-to-end responsibility for publishing.
• Research current content marketing strategies, trends, and practices to optimize content for maximum engagement on relevant channels.
• Perform other marketing duties as assigned.

Required Skills:

• Exceptional and versatile writing skills that are flexible across a multitude of different markets, requiring minimal edits to grammar
• Ability to produce clean copy quickly with minimal supervision.
• Working knowledge of SEO and willingness to learn ASO fundamentals
• Effective multitasking, prioritization, and meeting of tight deadlines.
• Exceptional organizational skills and attention to detail.
• Effective communication with Gummicube's internal business and development teams.
• Ability to interact with clients as needed.
• Proficiency in Google Docs, Microsoft Excel, and Microsoft PowerPoint.

Ideal Skills:

• Familiarity with the Mobile Industry.
• Proactive, creative, and enjoys research, trend-following, and brainstorming innovative ideas.
• Interest in both iOS and Android apps and the mobile gaming space.
• A solid understanding of Gummicube's business and a strong commitment to helping Gummicube revolutionize the mobile marketing landscape.
• Experience writing copy that is optimized for SEO (Search Engine Optimization).

Work Location & Travel Requirements

Airship’s ‘Digital First’ approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones.

Some roles may require that employees perform their work from a specific location to support business activities, and/or be within proximity to an Airship office location or customer or partner locations, while other roles can be performed 100% remotely. 

This position is fully remote and may require up to 10% travel based on business needs or as requested by your manager.

Compensation

Airship’s compensation is determined by a variety of factors including market data, business needs, and geography. Base pay is part of your total compensation package and is dependent on multiple factors, including: relevant skills, work experience, business priorities, market demands, and location. 

The starting base pay range for this position is: $62,000 - $68,640 USD per year. Some roles may also be eligible for commission, bonus, or other performance incentives. Airship believes that employees should have the opportunity to benefit from value-creation, so equity is also offered with this role. In addition, Airship offers a robust benefits package as part of our Total Rewards approach to compensation.