Content Marketing Associate, Employer Brand

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Content Marketing Associate on our Recruitment Marketing & Employer Brand team, you'll bring our culture to life across our DraftKingsLife social media channels. You'll share the stories of our people through compelling videos, graphics, and copy that resonate with global audiences and support our talent attraction goals. From shaping content strategies to executing campaigns, you'll help build meaningful connections with future candidates and strengthen our presence as an employer of choice. Your creativity and data-driven mindset will fuel content that's both impactful and authentic, elevating how we connect with the next generation of talent.
What you'll do as a Content Marketing Associate

• Build and manage the DraftKingsLife organic content calendar and develop content for core social channels including LinkedIn, Instagram, Facebook, X, and TikTok.
• Create, edit, and share original graphics and videos for social media that highlight employee stories and support global recruitment marketing and employer brand efforts.
• Develop compelling employer brand content that connects with our target audience across DraftKingsLife social channels, email campaigns, and other marketing platforms.
• Craft engaging copy for organic social posts and support other ad hoc written content projects focused on specific teams, our company culture, and our open positions.
• Track performance metrics and use data-driven insights to improve future content and campaigns based on engagement and trends.

What you'll bring

• A Bachelor's degree in Marketing, Communications, Journalism or a related field.
• At least 1 year of experience in a Social Media Marketing role with a focus on developing video, graphic, and written content.
• Previous experience having managed one or more social media accounts.
• Strong copywriting skills with the ability to adapt tone for different campaigns and audiences.
• Proficiency with video editing tools like Adobe Premiere Pro, with experience creating both short-form and long-form content.
• Experience in graphic design using Canva or Adobe Creative Suite.
• Energy and excitement for creating a best-in-class employer brand and the ability to create a strong social presence and followership.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 56,000.00 USD - 70,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.