Content Marketing, Apps Lead

About Us:

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at planful.com.

About the Role:

We’re looking for a strategic, detail-oriented program leader to own and scale Planful’s Solution Hub — our interactive product experience hub that helps buyers explore our solutions in a self-serve format. This cross-functional role is ideal for someone who blends strong project management skills with marketing, is highly organized, and is energized by scaling and improving digital programs that directly impact customer experience and sales pipeline. The ideal candidate has experience working with tools like interactive demo platforms (like Reprise) and is comfortable managing end-to-end program delivery across teams.

This is a great opportunity for someone who wants to work in a fast-paced environment, make a big impact, and win as a team to scale a growing business.

Position Responsibilities:

• Think strategically about the roadmap and execution of the Solution Hub — from content creation and demo experience to campaign integration and performance tracking.
• Collaborate with internal teams (Product Marketing, Solutions Consulting, Product, RevOps, and Design) to scope and build new industry and use-case-based demos.
• Partner with Sales and SDR teams to align demos, while gathering feedback to continuously improve and optimize performance 
• Lead QA and review processes for all interactive content to ensure quality, accuracy, and consistency
• Use Salesforce and Hockeystack to analyze demo engagement data and tie content performance to pipeline impact
• Support product launch efforts by aligning Solution Hub experiences to new innovations or platform enhancements Coordinate localization, demo translations, and variant creation across our German website

Required Skills and Experience:

• 5+ years in the FPM space in Product Marketing or Solution Consulting roles; finance and accounting experience is a plus.
• Demonstrated experience managing or contributing to interactive product demo initiatives.
• The role lives in PMM Team but would require Planful or any sort of FPM domain experience.
• This role would require working with cross functional teams - Product Management, Solution Consulting, Marketing.
• This internal collaborating role and one should be an excellent communicator and creative thinker, who is also project driven.
• BA/BS degree or higher equivalent work experience
• Familiarity with Salesforce, Hockeystack, or other marketing analytics and CRM tools

Why Planful 

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• 2 Volunteer days,  Birthday PTO, and quarterly company Wellness Days
• 3 months' supply of diapers and meal deliveries for the first month of your  Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff - most recently held in Goa, India!
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way