The Role
The Content Marketer will create and manage impactful content across digital marketing and sales channels while ensuring the clarity and consistency of messaging. Responsibilities include producing SEO-driven content, collaborating for brand campaigns, and optimizing content based on performance.
Summary Generated by Built In
Position Description:
Tenna is seeking a results-driven, quality-focused Content Marketer to own the execution and production of content across digital, sales, events, and campaign channels. This hands-on individual contributor role focuses on producing impactful content across multiple channels in a fast-paced environment, translating complex construction and operational concepts into clear, compelling messaging, and supporting SEO/AEO blog writing, demand generation, product and brand marketing, and sales enablement initiatives. The Content Marketer will play a key role in expanding content initiatives, improving quality and consistency, and supporting demand generation, brand awareness, and sales enablement efforts while ensuring cohesive messaging across all marketing channels and contributing innovative ideas to strengthen and grow Tenna’s web presence. The ideal candidate has a strong background in B2B content marketing, thrives in a collaborative, fast-paced environment, and takes pride in delivering polished, impactful work while managing projects independently.
Why Tenna?
At Tenna, we believe the best is right in front of all of us, and that each day holds more potential than the one before. We believe that every new discovery can lead to something better than we thought possible. When we boil it down, the top five qualities that define the Tenna Team are quality-obsessed, gritty, continuous learners, collaborative problem solvers, and just plain awesome. Sound like you? Join us as we empower our customers to control their mixed assets anytime, anywhere, on one comprehensive platform. Apply now!
Responsibilities
- Write, edit, and produce high-quality SEO/AEO-driven blog articles and long-form content, website and landing page copy, sales enablement materials (including one-pagers, case studies, and pitch decks), email campaigns and nurture sequences in CRM, digital ads and campaign messaging, and miscellaneous presentation decks and assets
- Create content based on marketing calendar assignments.
- Support the creation and distribution of Voice of Customer materials.
- Support ongoing website updates and content refresh initiatives.
- Collaborate with the Content Marketing Manager to optimize content for SEO and performance, incorporating keyword strategy and best practices.
- Own content from first draft through final production, ensuring clarity, accuracy, and consistency.
- Maintain a high bar for quality, speed, and attention to detail by producing strong first drafts quickly and refining them to production-ready quality.
- Manage multiple projects simultaneously while meeting deadlines.
- Follow and improve content workflows and processes.
- Ensure consistency in brand voice, tone, and messaging across all deliverables.
- Collaborate with designers to create innovative graphics that effectively convey complex concepts; the ability to self-produce assets in Adobe Creative Suite is a strong plus.
- Use AI tools and modern content platforms to accelerate drafting, editing, and ideation.
- Continuously explore AI tools and workflows to improve efficiency and output.
- Create content supporting net new prospect acquisition and customer expansion.
- Produce assets for integrated campaigns, including email marketing, landing pages, sales assets, and follow-up materials.
- Align content to campaign goals, buyer journey stages, and personas.
- Effectively distribute content and monitor performance in accordance with campaign strategy, analyzing results and adjusting strategy as needed.
- Collaborate with product, sales, and marketing teams to gather input and ensure accuracy of messaging.
- Collaborate with sales to create customized proposals upon request.
- Support Partner Marketing efforts as needed.
Job Requirements
- 5+ years of experience in content marketing, copywriting, and editing across digital, brand, demand generation, and sales enablement content.
- Bachelor’s degree in Marketing, Business, Communications, Digital Technologies, or a related field.
- Proven experience marketing for B2B SaaS organizations is required.
- Strong writing, editing, and storytelling skills across blogs, email marketing, brand campaigns, and event marketing initiatives.
- Experience creating content for complex or technical industries such as construction, SaaS, equipment, or similar industries is preferred.
- Proficient in and open to using AI tools for content creation, ideation, optimization, and productivity.
- Experience using CMS and marketing platforms, ideally HubSpot, along with tools such as SEMrush and Google Analytics.
- Basic design experience and proficiency with Adobe Creative Suite, including Photoshop and Illustrator, is required.
- Experience supporting go-to-market initiatives across multiple stages of the funnel, including inbound, outbound, ABM, lead generation, and sales enablement.
- Ability to manage multiple projects and deadlines while maintaining a high standard of quality and attention to detail.
- Strong understanding of SEO principles, content optimization, and audience engagement best practices.
- Experience collaborating cross-functionally with Product, Engineering, Sales, Customer Success, and Partnerships teams.
- Strong communication, organizational, and interpersonal skills with a proactive, resourceful, and results-oriented mindset.
Benefits, Perks, & Additional Information:
- Full-time opportunity.
- Location: Remote – nationwide.
- Travel is required. Up to 15%.
- Competitive compensation packages offered.
- Opportunities for growth and personal development within a highly dynamic team.
- Robust, low-cost benefit packages offered.
- Benefit coverage begins on the first date of employment.
- Dependent Care offered.
- 401k match.
- Employee referral bonuses.
As an Equal Opportunity Employer, Tenna is committed to building a diverse team. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.
Skills Required
- 5+ years of experience in content marketing, copywriting, and editing
- Bachelor's degree in Marketing, Business, Communications, Digital Technologies
- Proven experience marketing for B2B SaaS organizations
- Strong writing, editing, and storytelling skills
- Basic design experience with Adobe Creative Suite
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Tenna is the construction technology platform that revolutionizes equipment fleet operations. We are the standard for the construction industry. Going beyond tracking, Tenna blends cutting-edge technology with more than 100 years of construction experience to help companies know more, control more and make more. Tenna lets contractors know more with reliable tracking and a unified platform for mixed fleets. Tenna lets contractors control more with visibility from the machine level to the project, all the way up to the whole company. The result is that construction businesses make more money with better own, move, buy/rent decisions, higher utilization and more predictable days. From heavy yellow iron and associated parts and attachment, to mid-sized equipment, to heavy trucks and fleet vehicles, down to small assets, tools, materials and consumable inventory, Tenna is a construction-focused total equipment management solution for contractors that own, operate and maintain a construction equipment fleet.
