Content Marketer

Posted 4 Days Ago
Be an Early Applicant
4 Locations
In-Office
86K-115K Annually
Mid level
Other • Security
The Role
As a B2B Content Marketer, you will develop content strategies, create engaging materials, optimize for SEO, manage distribution, and analyze performance while collaborating with cross-functional teams.
Summary Generated by Built In

Build your best future with the Johnson Controls team 

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.  Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! 

What we offer: 

  • Competitive salary 

  • Paid vacation/holidays/sick time 

  • Comprehensive benefits package including 401K, medical, dental, and vision care 

  • On the job/cross training opportunities 

  • Encouraging and collaborative team environment 

  • Dedication to safety through our Zero Harm policy 

What you will do:

Johnson Controls is seeking a talented and creative B2B Content Marketer to join our dynamic marketing team. You will be responsible for developing and executing end-to-end content strategies that drive engagement, generate leads, and support our business objectives. You will define breakthrough content plan, delivery plan, brief & manage content sign-offs in close collaboration with the Product Marketers and Campaign Managers. We are seeking a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

How you will do it:

  • Content Strategy: Develop and implement a comprehensive content marketing strategy that aligns with Johnson Controls' business goals and target audience.

  • Content Creation: Produce high-quality content, including blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media posts.

  • SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic.

  • Content Distribution: Manage the distribution of content across various channels, including the company website, social media, email newsletters, and third-party platforms.

  • Audience Engagement: Engage with the audience through comments, social media interactions, and other channels to build relationships and foster community.

  • Performance Analysis: Monitor and analyze the performance of content marketing efforts using analytics tools. Provide regular reports and insights to inform future strategies.

  • Collaboration: Work closely with cross-functional teams, including sales, product marketing, and design, to ensure content aligns with overall marketing campaigns and business objectives.

  • Industry Trends: Stay up-to-date with industry trends and best practices in content marketing and B2B marketing.

What we look for:

Required

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.

  • 3+ years of experience in B2B content marketing or a similar role.

  • Strong writing, editing, and storytelling skills.

  • Proficiency in SEO best practices and content management systems (CMS).

  • Experience with content distribution and social media platforms.

  • Excellent analytical skills and the ability to interpret data to drive decision-making.

  • Strong project management skills and the ability to manage multiple projects simultaneously.

  • Creative thinker with a passion for innovation and continuous improvement.

Preferred

  • Experience in the industrial or technology sectors.

  • Familiarity with marketing automation tools and CRM systems.

  • Knowledge of graphic design and video production.

NOTE: This is a hybrid position at our Glendale, WI office or one of our other JCI marketing hubs in Orem Utah, Westford Massachusetts, or Boca Raton Florida.

HIRING SALARY RANGE: $86,000 - 115,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.)  This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Top Skills

Content Management Systems
Crm Systems
Marketing Automation Tools
Seo
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The Company
HQ: Chennai
100,000 Employees

What We Do

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission.

Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.

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