Content Marketer (Editorial and Thought Leadership)

Reposted 2 Days Ago
Hiring Remotely in United States
Remote
Mid level
Information Technology • Internet of Things
The Role
The Content Marketer will create high-quality thought leadership content, work with executives, and conduct research on AI and MarTech topics, leveraging AI tools for efficiency.
Summary Generated by Built In
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. 

Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices.  With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. 

We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.

Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.

From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.

Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.

What You Will Do:

  • Own and lead executive thought leadership content program at Insider One — including ghostwritten articles, keynotes, speeches, opinion pieces, presentations, and media commentary.
  • Develop high-impact long-form content, including blog posts, whitepapers, research reports, and customer stories that strengthen company's leadership positioning.
  • Partner directly with the founders, executive team, and cross-functional leaders at Insider One to translate their perspectives into high-quality editorial outputs. Build scalable frameworks for creating content even when stakeholder input is limited, fragmented, or last-minute.
  • Conduct research across MarTech, AI, SaaS, and enterprise CX topics to create best-in-class insights, benchmarks, and original POVs.
  • Work cross-functionally with Brand, Product Marketing, Demand Gen, AR, Comms, and Sales teams to align messaging.
  • Use AI tools (LLMs, agents, augmentation platforms) to research, accelerate drafts, refine content, and scale output while maintaining human editorial quality.
  • Adapt complex, technical, or data-driven topics into clear, accessible, business-relevant storytelling for multiple audiences.
  • Own internal presentation and narrative development for select high-stakes investor meetings, partner presentations, and leadership briefings.

What You Will Need:

  • 3-5+ years of experience in editorial content, thought leadership, or executive communications, preferably within SaaS, MarTech, AI, or adjacent B2B technology industries.
  • Exceptional writing, editing, and storytelling skills — with a sharp instinct for voice, structure, and narrative flow.
  • Direct experience ghostwriting or writing on behalf of senior executives for US-market audiences is strongly preferred.
  • Demonstrated ability to synthesize complex ideas, such as technical or product information, and quickly turn partial information into high-quality drafts.
  • Experience applying AI tools and platforms as part of content creation, research, and workflow optimization.
  • Curious mindset with a passion for technology, SaaS business models, AI trends, and enterprise customer engagement.
  • Bachelor’s degree in English, Journalism, Communications, or related field (or equivalent experience).
  • Experience applying AI tools, LLMs, and generative platforms into your creative workflows.
  • Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe.

What We Offer:

  • Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
  • Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
  • Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
  • Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
  • Help build the team you want to work with and enjoy rewarding referral bonuses.
  • Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
  • From global retreats to team-building activities, expect year-round events that turn into lifelong memories.

We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there. 

To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.

If this sounds like who you are and where you aspire to be, we are excited to meet you.



We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider One on LinkedIn, Instagram, Youtube, and Medium!

Top Skills

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Content Performance Analytics
Llms
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The Company
HQ: Kağıthane, Istanbul
1,162 Employees
Year Founded: 2012

What We Do

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

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