Content Marketeer

Basic-Fit’s marketing department is expanding and looking for a Content Marketeer! Are you this fanatic and creative enthusiast who lives for writing and creating digital content? Would you love to coordinate campaigns where your creative input and initiative is very welcome? Then we must be looking for you!  

This is what your assignment looks like 

As Content Marketeer, you will be working in one of Basic-Fit’s top performing Agile teams that is responsible for improving our 2 most important channels. The website (Basic-fit.com) and the self-service portal in our clubs (the Kiosk). You create and improve landing pages and set-up tests for the subscription flow. Furthermore, you will act as a project manager, coordinating your projects with stakeholders throughout the organization.  

As a Content Marketeer at Basic-Fit, you are responsible for: 

• Creating and publishing good converting campaign pages;   

• Optimizing the subscription flow by continuously doing A/B tests;  

• Supporting other Basic-Fit teams in promotions to potential members;  

• You come up with creative concepts for international campaigns and journeys which are in line with our content strategy and coordinate this with relevant stakeholders; 

• Positioning all products and services of the Basic-Fit proposition on the website;  

• Your challenge is to motivate and inspire our community with great content.  

You will be working in the E-commerce team and collaborate closely with the CRM team. These teams have a test & learn mentality and are responsible for creating and developing new solutions and improvements for both our existing and new members. You don’t need to have experience in the Agile way of working, but it’s important that you are curious, like experimenting, get your energy from working in a team and that you are very organized! 

Meet some of your colleagues: Monique Rood, Basiel Jamil, Maarten den Burger, and Julia van Heukelom.

We ask:  

We have ambitious goals, so it’s important that you get energy from a dynamic and rapidly moving organization. You have a creative and commercial mindset and know what attracts our target audience. You don’t mind working on multiple projects at the same time and when deadlines get closer, you know how to keep your cool.  

 
Furthermore you have: 

• A completed HBO or WO education (in the direction of Media, Communication or Marketing);  

• You have a natural interest in consumer psychology, you are energized to validate creative ideas for increasing subscriptions through A/B testing;    

• Excellent professional communication skills in English and preferably also a second language (French, Spanish, Dutch or German);  

• You love storytelling, you are creative and a good writer (which we would love to see in your motivation letter!);  

• Experience with e-commerce systems, in particular Salesforce Sales Cloud, is a pre; 

• Great project management skills and believe in the power of data; 

• You are proactive and enthusiastic about work (and life in general);  

• Affinity with fitness and an interest in digital marketing and e-commerce is a pre; 

• You have a good sense of humor, as we like to have fun during our work!  

About us:

Basic-Fit is the number one low-cost high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange team, we deliver affordable fitness solutions at 1500+ clubs across Europe, to over 4.1 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. In the next years, we aim to further professionalize and continue our growth. We move fast like a start-up, whilst making use of our strong corporate backbone. Our company values can already be found in our name: B(Be), A(Accessible), S(Smart), I(Inclusive), C(Committed).

Are you curious, entrepreneurial, practical, and do you have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Community.

Furthermore, you can expect:

• An informal (you can wear jeans and sneakers if you like), international (many cultures and languages) and friendly, down-to-earth environment;

• Plenty of opportunities for your own initiatives and to make an impact;

• Unlimited access to the online training courses of LinkedinLearning and GoodHabitz;

• Good benefits, including travel allowance, a bicycle plan, discount on additional health insurance, work from home allowance and participation in our pension scheme (Basic-Fit pays 52% of the premium);

• We work hybrid, this means 3 days at the office and 2 days remote by a fulltime workweek;

• Within walking distance of Hoofddorp train station and free parking at our headquarters;

• A beautiful gym (fitness equipment, spinning bikes, virtual group lessons) at our headquarters which you can use anytime.

Apply for this job

You can apply via the button, and we will inform you as soon as possible. The process consists of two interviews in our office.

Before applying, please make sure you are eligible to work in the Netherlands. Unfortunately, we do not sponsor new work visa or permits for this position. If you already have a sponsorship, it is possible to transfer this sponsorship to Basic-Fit.

If you have any questions, please contact Dorus (Corporate Recruiter) via [email protected]