Content Manager

Last date to apply:

Purpose and Distinguishing Characteristics:

The Content Manager leads the development and execution of Gardena’s content strategy in North America for our two master brands: Gardena and Orbit. This is a critical role for our strategic growth plans.  The primary focus of this role will be to support and elevate our digital content for Amazon, our own websites, and several key retailer e-commerce sites. 

This role will also oversee the development of social media content, digital ads for paid performance and brand media campaigns, sales support materials, and packaging graphics architectures.  Additionally, the manager is responsible for photo/video production and high-quality marketing assets for product launches associated with the Orbit brand.  This individual will leverage content generated for our Gardena brand at our central headquarters in Europe and, where necessary, supplement it with adaptations necessary for the North American market. 

With responsibility over all these content areas, this role will require a close working relationship with the e-commerce team, the product management team, and the marketing team.  This role oversees creative reviews, project management, budget tracking, building an agency strategy, and KPI reporting. This role will also be responsible for building an internal creative team to support their efforts.

Essential Job Functions:

• Developing content strategy that elevates the e-commerce channel

• Prioritization and tracking of content projects

• Creative oversight and review of content projects

• Manage creative agency relationships and strategy

• Set-up and manage internal studio operations

• Plan and execute photo/video shoots (production and post-production)

• Create marketing ads for new product launches and paid media (social, display, video)

• Developing master packaging graphics architectures using agency support

• Track budgets and oversee strategic KPI management and reporting

• Oversight of digital asset management system

• Managing a team of up to 2 creatives

Knowledge, Skills, and Abilities:

• Ability to think strategically and focus on content that will deliver the strongest business results

• Ability to manage multiple projects simultaneously, prioritize and meet deadlines

• Creative background with an ability to critique and deliver compelling content

• Excellent leadership, communication, and persuasive skills

• Strong understanding of brand identity, brand consistency, other branding principles

• High creativity and ability to “think outside the box”

• Highly motivated and focused on delivering results while contributing to a positive work environment

• Experience in budget tracking and agency management

• Proficiency in KPI management and reporting

• Expertise in packaging graphics and studio management

• Skilled in photo/video shoot planning and production

• Expertise with managing and inspiring a creative team

Requirements:

• Bachelor’s degree in marketing or another relevant field required

• 3+ years of experience in managing a creative team

• Proficiency in photography/videography or creative software is a plus

Physical and Safety Requirements:

• May sit comfortably to perform the work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special demands are not required to perform the work.

• Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.

• The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

We offer great benefits:

• Competitive pay, plus bonus
• A free onsite healthcare clinic
• Flexible office hours (standard M-F, 8 AM to 5 PM)
• PTO and paid holidays
• Medical, dental, and vision insurances
• Life insurance
• Long- and short-term disability insurances
• Employee discounts on Orbit and Husqvarna products
• 401k Employer match at 4%
• Subsidized UTA ECO pass (Frontrunner, Trax, & buses)
• And more!

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the associate for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Employment at Will:

This job description does not constitute a contract of employment and both the associate, and the company may exercise their employment-at-will rights at any time.