Senior Content Manager

We’re looking for a highly skilled Content Manager with proven iGaming experience to lead our content strategy, production, and distribution efforts across multiple digital channels. The ideal candidate is both a creative storyteller and a data-driven strategist who can balance innovation with consistency — ensuring our brand remains engaging, credible, and ahead of industry trends.

1. Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned with business and marketing goals.
• Conduct market and competitor research to identify content opportunities within the iGaming space.
• Build and maintain a detailed content calendar to ensure consistent publishing across platforms.

2. Content Creation & Optimization

• Oversee creation of high-quality, SEO-optimized content including blogs, website copy, case studies, newsletters, and social media posts.
• Ensure all content aligns with brand voice, tone, and guidelines.
• Curate relevant third-party content to complement our brand messaging.

3. Team Leadership & Collaboration

• Lead a team of copywriters and visual content creators, providing guidance, feedback, and performance reviews.
• Coordinate with marketing, design, sales, and product teams to ensure cohesive campaign execution.
• Manage freelancers and external content partners when needed.

4. Content Distribution & Promotion

• Develop and execute content distribution strategies across social media, blogs, newsletters, and other digital platforms.
• Collaborate with digital marketing teams to support paid advertising campaigns (PPC, display, social).
• Oversee social media content planning and scheduling to maintain strong brand presence.

5. Analytics & Continuous Improvement

• Track content performance using analytics tools, focusing on engagement, conversion, and ROI.
• Present performance reports and actionable insights to stakeholders.
• Continuously optimize strategies based on performance data and audience feedback.

6. Brand & Audience Engagement

• Maintain a consistent brand voice and ensure content meets high quality standards.
• Foster online community engagement through interactive content and active audience communication.
• Monitor iGaming trends and apply insights to keep content innovative and competitive.

• Minimum 3 years of experience in content management within the iGaming industry (casino, sportsbook, or affiliate sectors).
• Strong understanding of SEO, digital marketing, and audience engagement strategies.
• Excellent writing, editing, and communication skills in English.
• Proven experience leading a content team or managing freelancers.
• Solid understanding of analytics tools (Google Analytics, Search Console, etc.).
• Creative mindset with strong project management and organizational skills.

• Familiarity with CMS platforms (e.g., WordPress).
• Experience in performance-driven content (affiliate marketing or player acquisition).
• Knowledge of web design/development collaboration processes.

• Work remotely with a dynamic, international team.

• Competitive salary and performance-based incentives.