Content Manager

GumGum is looking for a thoughtful and organized Content Manager to help bring our brand story to life across channels through clear messaging, strong storytelling, and consistent execution. This person will play a key role in owning our content strategy and turning it into action, managing our calendar, driving content creation across formats (blogs, articles, newsletters, short and long-form video, social posts, infographics, and more), and working closely with internal teams to ensure we’re capturing the right stories and sharing them in meaningful ways.

We’re a fast-moving team that values creativity, efficiency, and collaboration. The ideal candidate loves rolling up their sleeves to make content work harder, repurposing, optimizing, and finding new ways to connect with our target audiences. You don’t need to be a former journalist or filmmaker, but you should be comfortable working with both video and copy, and confident using digital tools to support scale. Most importantly, you’re curious, organized, and excited about building a content engine that’s as useful to sales as it is engaging to our market.
Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office

What You'll Achieve

• Content Strategy
  • Bring GumGum’s content strategy to life by aligning all content efforts with our core pillars (Contextual, Video, CTV, and Mindset)
  • Translate these themes into compelling stories, content campaigns, and formats that reflect GumGum’s point of view and expertise.
  • Collaborate with the VP of Marketing Strategy & Ops, Product Marketing, Creative, and PR teams to ensure our content tells a clear, unified story in market.
  • Track content performance in partnership with Marketing Operations and use insights to refine and evolve strategies over time.
• Content Create and Execution
  • Turn our content strategy into a steady stream of assets — blog posts, social copy, newsletters, short videos, and more.
  • Find ways to repurpose and extend content across owned and paid channels including email, website, paid media and LinkedIn Ads.
  • Write and edit content that supports product updates, marketing campaigns, and thought leadership efforts leveraging AI tools.
• Content Planning and Project Management
  • Own and maintain an always-on content calendar that fuels demand, nurtures prospects, and builds long-term brand equity.
  • Keep projects on track, manage timelines, and ensure a full pipeline of content for both corporate and SME-led efforts.
  • Collaborate with comms, creative, and marketing operations to ensure alignment across initiatives.
  • Monitor deadlines, deliverables, and publication cadence to keep execution running smoothly.
• Subject Matter Expert-Led, Video Program
  
  • Lead execution of GumGum’s video-first content program featuring internal and external subject matter experts (SMEs).
  • Coordinate monthly SME interviews, develop prompts that reflect key messages and connect to content pillars, and manage production timelines.
  • Partner with external vendors to turn interviews into short-form clips optimized for LinkedIn, YouTube, Instagram, and newsletters.
  • Track performance and engagement, and apply learnings to future content cycles.
• Content Systems and AI Integration 
  • Use AI tools to enhance workflows across ideation, creation, and repurposing.
  • Develop and refine processes that help scale content production without sacrificing quality or clarity.
  • Stay up to date with new tools, formats, and platforms, bringing forward ideas that help the team work smarter and faster.

Skills You'll Bring

• Bachelor's degree in marketing, communications, business, or related field
• 4–6 years of experience in content marketing or digital content roles, ideally in a B2B or tech environment.
• Experience managing and producing content across formats, especially short-form video and social.
• Comfortable working with cross-functional teams and balancing multiple projects at once.
• Strong writing, editing, and organizational skills.
• Understanding of SEO, digital publishing, and best practices for social media platforms (especially LinkedIn, Youtube & Instagram)
• Familiarity with video workflows, no need to be an editor, but you should understand what makes short video content effective.
• Proficiency with project management and content tools (Google Workspace, Monday, Trello, Riverside, Descript, etc.).
  Curious and resourceful, you’re not afraid to ask questions, test new tools, or try a different format.

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from 81,000 - 99,500 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan,Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.