Content Manager

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Content Strategy Manager to work on a hybrid basis from our Manchester office.

Role Purpose 

We’re looking for a performance-driven Content Manager to join our award-winning Content Strategy team. We craft best-in-class strategies rooted in SEO, user insights and social trends. We connect SEO with brand, to ensure our recommendations not only drive traffic and own SERP features but also ladder up into brand and audience strategies.

As search continues to evolve by the day, we can no longer think of content as solely 'content for SEO’ – content needs to integrate PR, Social and UX in order to succeed in the eyes of search engines and the user. We factor this into our planning process, from our content audit to our integrated content calendars and trends packs, detailing the formats and channels required to meet the intent behind keywords.

Your responsibilities will include overseeing strategy for three of our content clients in the retail and FMCG space, ensuring our planning and delivery is best-in-class. This will include content planning and analysis, client communication, team workflow management, integration with other specialist teams, planning and delivery QA/QC, training, and innovation. You will also be involved in upsell opportunities across the current client base and new business pitches.

Key responsibilities  

You will lead two accounts at dentsu, including on one of our biggest clients, a home and fashion retailer. Your key accountabilities are as follows:

• Creating SEO Content Strategies which deliver organic performance, collaborating with different teams to ensure rich insights and an innovative approach
• Identify upsell opportunities for Content and play an active role in pitching
• Regularly interacting with clients, both face-to-face and on calls
• Advanced user of tools such as AHREFS, SEMRush, Google Analytics, Glimpse
• Report back to clients on the performance of content, including traffic, keyword gains, with a bigger focus on business outcomes                                        
• Line manage at least one Content Executive, coaching them and shaping their development within the team
• Proficient in Microsoft packages, particularly Excel and PowerPoint as both are used heavily in the role
• Be interested in the Content Marketing and SEO industry and share findings and knowledge with the team

Skills/Qualifications 

• You will be: Curious, Creative, Self-Motivated, Organised and Passionate
• 4-5 years’ experience in SEO/Content, either in-house or within an agency
• Experience working with large retail brands and/or regulated industries
• Exceptional client facing ability and a strong communicator and presenter
• Experienced line manager, setting objectives and conducting performance reviews
• Analytical and data driven while being able to problem solve creatively
• The ability to work closely with various teams, contributing on a regular basis
• Fluent written and spoken English, additional languages a bonus

What we offer

• This is a permanent role
• You will be based from our Manchester office under flexible hybrid working arrangements
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent