Content Manager

About the Role

Monks is seeking a talented Content Manager and Maker to join our team, focusing on curating, creating, and distributing compelling content tailored to our prestigious automotive clients. In this role, you will develop and execute innovative content strategies that elevate our clients' brands and engage their target audiences.

Responsibilities:

• Content Strategy: Develop and implement content strategies aligned with clients' brand pillars and objectives.
• Content Creation: Join teams on-site in Detroit to capture and produce original, captivating, and on-brand content tailored to automotive enthusiasts and diverse audience segments in collaboration with production teams.
• Content Curation: Curate and enhance existing content to maintain high quality, consistency, and brand alignment.
• Content Distribution and Management: Manage the flow and content distribution of social content across 5+ channels according to clients' brand pillars and brandbooks, ensuring effective dissemination across various channels.
• Content Enhancement: Edit, proofread, and improve content to maintain high quality, consistency, and brand alignment.
• Copywriting: Demonstrate basic to medium copywriting skills to craft persuasive and on-brand content tailored to automotive preferences and purchasing behaviors.
• Social Media Management: Understand social media platforms and manage live/active social media calendars in partnership with Social Media Strategist and CM.
• Reporting: Perform basic reporting on content performance and audience engagement to inform future content strategies.
• Trend Analysis: Stay updated on automotive industry and social trends, vehicle purchase behaviors, and cultural insights to inform content creation and strategy.
• Data Utilization: Work closely with social strategists and analytics teams to analyze data insights and metrics specific to automotive marketing to optimize content performance and inform future vehicle-related content initiatives.

About YouThe essentials:

• 5-6 Yrs Experience: Proven experience in content creation, curation, and management within the automotive or transportation industry.
• Industry Knowledge: In-depth knowledge of automotive brands, vehicle types, and industry trends within the context of marketing and advertising.
• Content Enhancement Skills: Strong editing and proofreading skills to improve content quality and brand alignment.
• Copywriting Abilities: Basic to medium copywriting skills to create persuasive and on-brand content.
• Social Media Understanding: Understanding of social media platforms and basic reporting skills.
• Brand Understanding: Strong understanding of brand identity, storytelling, and consumer psychology within the automotive landscape.
• Communication Skills: Exceptional written and verbal communication skills with a keen eye for detail.
• Creative Mindset: Creative thinker with a deep appreciation for the automotive industry and a flair for storytelling within the marketing environment.
• Organizational Skills: Exceptional organizational and multitasking abilities in a fast-paced, automotive-centric environment.
• Collaboration: Collaborative team player with exceptional interpersonal skills and the ability to work across cross-functional teams in the automotive industry.
• Adaptability: Adaptability and agility to evolve with changing automotive trends and consumer preferences within the marketing sphere.

Not a must, but a plus:

• Content Creation: Track record in content capture for personal or client channels, showcasing ability to film, edit and publish content across various channels
• Trend Awareness: On top of culture and trends; you know what's going to be cool before it is, including emerging social channels, tools, networks, etc.
• Social Media Expertise: Deep understanding of social media best practices, in terms of formats and tone of voice, as well as key social media channel ecosystems (Instagram, TikTok): trends, hashtags, automotive content usage, functionalities, guidelines, and platform updates.
• Travel: Ability to travel to office & onsite client locations as needed.
• Automotive Industry Familiarity: Acquaintance with the automotive industry (prior knowledge preferred).
• Social Media Experience: Significant experience as an Instagram & TikTok user with a history of posts that performed well and drove attention for automotive brands.
• Strategic Insights: Ability to derive strategic insights from listening, including knowledge of metrics, social listening tools, and digital reports.
• Quality Assurance: Strong organizational and quality assurance skills for publishing on high-profile channels with meticulous attention to detail.
• Tools Familiarity: Familiarity with scheduling tools, social listening tools, and Content Management Systems.
• Client Interaction: Comfortable interacting with internal departments and clients.

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At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.