Associate Content Manager - Work Group

Current employees, please apply in Workday.

The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100+ year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.
The Associate Content Manager will execute and deploy consumer-focused content that drives engagement and conversion.

Primary Duties:

• Responsible for the production and execution of fresh, consumer-relevant content that drives conversion while highlighting products, contests, promotions, events and partnerships.

• Participates in brand collaboration to support seasonal objectives, key initiatives and available assets that will be used to generate effective content.

• Assists with projects across various creative resources while adhering to established site and email style guides.

• Support the distribution of content across all channels and ensures it is consistent and linked.

• Reviews Consumer Insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.

• Reviews and understands web analytics reports and works with Content Manager to determine actionable recommendations.

• Creates copy and communication for email, site and social network placement.

• Works with Content Manager to maintain and create a/B testing schedule for email and digital marketing campaigns.

• Assists in setup of creation of digital marketing campaigns.

• Maintains calendar with timing of key product launches and supporting content.

• Supports graphic designer to bring content to life.

• Supports site merchandiser to execute category optimizations.

• Assists with QA of content prior to launch.

• Performs duties consistent with the Company’s AAP/EEO goals and policies.

• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor's degree or equivalent experience, preferably in Marketing.

• 1-2 years of marketing experience, preferably online/consumer direct.

• Ability to organize and prioritize multiple goals and projects under tight deadlines

• Good interpersonal and presentation skills

• Excel skills/experience a plus

• Experience with content management systems and blogging tools a plus

• Working understanding of basic HTML a plus

• Experience with web analytics tools such as G4 a plus

• Copywriting skills a plus

• Experience with JIRA a plus

Working Conditions:

Normal office environment.  Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.