21Shares is the world’s first and largest issuer of digital asset ETPs, with the mission of making investing in digital assets accessible to all.
With offices in New York, London, and Zurich, the team is dedicated to revolutionizing digital asset investing by bridging the worlds of traditional finance and decentralized finance.
Since 2018, 21Shares has supported investors in gaining access to digital asset products worldwide. 21Shares now manages ~$7 billion in assets with over 50 exchange-traded products globally, including the first spot Bitcoin and spot Ethereum ETPs. Most recently, the firm launched six US-domiciled digital asset ETFs including ARKB, one of the largest spot Bitcoin products in the industry.
About the Role
As our Content Lead, you will lead our content strategy and ensure consistency and quality across many different channels. You’re a strong storyteller from white papers to blog posts, who can synthesize many inputs to craft a thoughtful narrative. You thrive in unstructured environments but use your organizational skills to align stakeholders and processes.
Key Responsibilities
- Guide the creation of clear, consistent, and compelling content across all communication channels, including our website, blog, social media, and optimizing strategies as we expand our product lines
- Create and own the editorial calendar
- Partner cross-functionally, including marketing, research, and sales, to execute a buyer’s journey-based content plan with the goal of onboarding customers deeper into the 21Shares pipeline
- Generate content, including tweets, blog posts, and other content for our protocols
- Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts
- Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies
- Manage creative and copywriters to help execute your content strategy
Qualifications:
- 5+ years of relevant industry experience in a similar role
- Proven track record of developing and directing influential global branding and communication plans
- Strong writing, editing, and proofreading skills with the ability to understand the building blocks of strong content and an ability to apply those principles across multiple mediums
- A self-starter with the ability to prioritize work within a complex and fast-paced environment
- Interest and experience in crypto, as well as ETPs and, traditional finance
- Ability to work independently as well as part of a team and navigate/coordinate with
- various groups within the organization
(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $140,000 - $160,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
What We Do
21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares and Amun, and its mission is to build bridges into the crypto world.
21Shares is the world’s largest issuer of cryptocurrency exchange traded products (ETPs) and is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares mission is to make crypto easy.
Amun is a blockchain infrastructure company focused on making purchasing crypto more accessible by offering a suite of tools for passive strategies across major DeFi platforms. Amun’s mission is to simplify your crypto journey.
The company was founded in 2018 by Hany Rashwan and Ophelia Snyder and is a global organization, with offices in Zurich and New York. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.
Why Work With Us
As a major player in the crypto space, we collectively challenge the status quo every day. We embody our core values by bringing our most daring and humble selves to work every day. We believe in failure, as with failure comes important learnings. We push for individual ownership, as we believe when people own what they do, they are more invested.
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