The Role
Develop and execute content and influencer strategies for multiple client accounts. Manage content calendars, copywriting, creative briefs, influencer sourcing and relationships, paid social campaigns, budgets, reporting, and client communications. Evaluate campaign performance, provide insights, ensure brand consistency and advertising compliance, and stay current on social platform trends and creator behavior.
Summary Generated by Built In
Job Summary & Responsibilities
- Independently develop and execute content and influencer strategies that align with clients' brand goals, target audiences, and campaign objectives, using creative judgement to determine content themes, messaging, and campaign approaches.
- Manage content calendars for various clients across industries and markets, including content planning, graphic ideation and management, and copywriting.
- Lead creative ideation, write original copy and clear creative briefs, and provide creative guidance to designers and other creators.
- Identify, evaluate, and recruit influencers based on audience fit, engagement quality, brand suitability, and budget, per campaign
- Manage influencer relationships, outreach, negotiations, contracts, deliverables, and deadlines.
- Review content for quality, brand consistency, accuracy, and applicable advertising disclosure requirements.
- Coordinate content usage rights and permissions for paid promotion with internal teams and creators.
- Manage and execute paid social media boosts and campaigns as related to social media services, influencer management and other client goals.
- Manage campaign budgets, maintain clear records, and produce monthly client recaps with insights and recommendations, participate in client meetings, and maintain ongoing client communication.
- Test and evaluate content and influencer strategies, track campaign performance and use findings to develop client insights and improvements to content, creative direction and influencer partnerships.
- Stay current on platform trends, emerging creators, and changes in audience behavior.
- Manage multiple client accounts while maintaining quality and meeting deadlines.
- Work effectively in a team environment and maintain a positive, cooperative rapport with staff, management, and clients.
- 1-3 years of experience in social media content or influencer marketing; agency experience preferred.
- Hands-on experience with Facebook/Instagram paid ad campaigns (Meta Ads Manager) strongly preferred.
- Experience assisting with or managing influencer campaigns, from sourcing through reporting.
- A portfolio of social content or campaigns you've contributed to -- internship, coursework, freelance or personal brand work all count -- ideally with measurable results.
- Excellent writing, editing, storytelling, and creative briefing skills.
- Working knowledge of major social platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Experience or coursework in sourcing and vetting influencers, negotiating partnerships, and managing creator relationships.
- Ability to interpret campaign metrics such as reach, engagement, clicks, conversions, and return on ad spend.
- Familiarity with social publishing, analytics, project management, and influencer discovery tools (e.g. Meta Business Suite and Sprout Social).
- Understanding sponsored content disclosures, licensing, and brand safety.
- Strong organizational, communication, and client presentation skills.
- Self-starter who can work independently and collaborate across creative, content and paid media teams.
- Proven ability to handle multiple projects, meet deadlines, and maintain a professional, positive demeanor with clients.
- Basic video editing, design, or on-camera content creation skills are a plus.
Skills Required
- 1-3 years of experience in social media content or influencer marketing
- Agency experience
- Hands-on experience with Facebook and Instagram paid ad campaigns using Meta Ads Manager
- Experience assisting with or managing influencer campaigns from sourcing through reporting
- Portfolio of social content or campaigns with measurable results
- Excellent writing, editing, storytelling, and creative briefing skills
- Working knowledge of Facebook, Instagram, TikTok, YouTube, and LinkedIn
- Experience or coursework in influencer sourcing, vetting, partnership negotiation, and creator relationship management
- Ability to interpret reach, engagement, clicks, conversions, and return on ad spend metrics
- Familiarity with social publishing, analytics, project management, and influencer discovery tools
- Understanding of sponsored content disclosures, licensing, and brand safety
- Strong organizational, communication, and client presentation skills
- Ability to work independently and collaborate across creative, content, and paid media teams
- Ability to handle multiple projects, meet deadlines, and maintain a professional demeanor with clients
- Basic video editing, design, or on-camera content creation skills
Hubbard Broadcasting, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hubbard Broadcasting, Inc. and has not been reviewed or approved by Hubbard Broadcasting, Inc..
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Healthcare Strength — Medical, dental, and vision coverage are offered to eligible employees and dependents, alongside FSAs/HSAs, telehealth, and an Employee Assistance Program. Company-paid life and disability with optional supplemental coverage further reinforce the health and protection package.
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Retirement Support — A 401(k) plan is available with employees able to begin saving on day one and a company match provided after a waiting period. Full vesting from the start strengthens long-term financial support.
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Leave & Time Off Breadth — Nine paid holidays, accruing vacation that increases with tenure, and family leave are included to support time away needs. These elements collectively offer a structured time-off framework across life events.
Hubbard Broadcasting, Inc. Insights
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Hubbard Broadcasting, Inc. Culture & Values
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Hubbard Broadcasting, Inc. Leadership & Management
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The Company
What We Do
Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.
