The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement.
Key Responsibilities
- Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
- Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
- Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
- Make real-time editorial decisions on story placement, prioritization, publishing, and distribution
- Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration
- Ensure editorial consistency in messaging, tone, and brand voice across all content channels
- Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
- Identify opportunities to extend the life and reach of high-performing content
- Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
- Support a continuous publishing model, ensuring timely and consistent content updates
- Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives
Qualifications
- Strong editorial judgment and understanding of news values
- Demonstrated experience with multiplatform content production
- Proven ability to make quick, effective decisions in high-pressure and breaking news environments
- Deep understanding of digital platforms, social media, and audience engagement strategies
- Experience using analytics tools to guide content decisions
- Excellent communication and leadership skills, with the ability to coordinate across multiple teams
- Strong organizational skills and ability to manage multiple priorities simultaneously
Preferred Qualifications
- Experience in a leadership or supervisory newsroom role
- Background in integrated or converged newsroom environments
Success in This Role Looks Like
- Seamless coordination of content across all platforms
- Faster, more effective breaking news coverage
- Increased audience engagement and content reach
- Strong editorial consistency and brand alignment
- Improved newsroom efficiency and collaboration
EEO AND INCLUSIVITY:
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
Skills Required
- Strong editorial judgment and understanding of news values
- Demonstrated experience with multiplatform content production
- Ability to make quick, effective decisions in high-pressure and breaking news environments
- Deep understanding of digital platforms, social media, and audience engagement strategies
- Experience using analytics tools to guide content decisions
- Excellent communication and leadership skills, with the ability to coordinate across multiple teams
- Strong organizational skills and ability to manage multiple priorities simultaneously
- Experience in a leadership or supervisory newsroom role
- Background in integrated or converged newsroom environments
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
