Core Functions of the Role:
Define the content strategy: choose the themes, formats, and cadence to achieve business goals.
Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.
Create data-driven content — expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.
Monitor content performance metrics and adjust strategy and priorities based on results.
Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.
Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines.
Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush).
About You:
Background in govtech, policy, government affairs, or public sector communications is a strong plus — this role produces government and policy-focused content.
Proven success defining and owning a B2B content marketing strategy and calendar — and personally writing and producing the content against it as an individual contributor.
Comfortable managing competing deadlines and shifting priorities.
Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.
Track record of using performance data to refine content strategy.
Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.
Skills Required
- Proven success defining and owning a B2B content marketing strategy and calendar, and personally producing the content.
- Experience creating B2B content: articles, white papers, case studies, webinars, newsletters, landing pages, emails, and product content.
- Apply SEO and search best practices and tooling (Google Search Console, Ahrefs, Semrush).
- Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.
- Track record of using performance data to refine content strategy.
- Comfortable managing competing deadlines and shifting priorities.
- Background in govtech, policy, government affairs, or public sector communications.
- Eager to incorporate AI tools into content workflows to support drafting, research, and editing.
What We Do
Leadership Connect is a data-driven decision intelligence company focused on policy & procurement in the public sector. We combine deep research expertise and cutting-edge technology to help clients win business and influence policy across a wide range of specialties and verticals. We work with nearly every U.S. government agency, many S&P 500 companies, and leading organizations in media, consulting, law, banking, and the not-for-profit world. We help everyone from marketing and business development teams to senior leaders prep for important meetings, uncover existing relationships, and build new ones. Our clients trust their reputations to the quality of our data. With our proprietary 24-step information collection process that employs technology and human validation, we continuously identify the key decision makers and influencers you care about most and put them at your fingertips. Clients access Leadership Connect through the web, apps, and data integrations. Only in Leadership Connect: - Leadership Connect is the world's only service that connects bills to legislative staff. - Navigate complex government organizations: Federal, State & Local. - Stakeholder Mapping. See how your organization is connected to another. View a person’s strongest relationships, including family, former coworkers, and members of the same association, to get warm introductions
