With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.
Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.
Job DescriptionAt NRMA Parks & Resorts, we're creating extraordinary holiday experiences across some of Australia's most iconic destinations. As we continue to grow, we're looking for a strategic and commercially minded Content Manager to lead our content strategy, elevate our storytelling and drive measurable business outcomes. This is a newly created role within our Brand & Content team, offering the opportunity to build and shape how content connects with travellers at every stage of their journey.
This role is ideal for someone who genuinely loves travel and understands what inspires people to book their next getaway. Whether you've built your career in tourism, hospitality or travel marketing, or you're someone who spends every spare weekend exploring Australia's parks, coastal escapes and road-trip destinations, you'll bring a strong understanding of domestic travel and traveller behaviour.
What you will do
- Own and lead the content strategy across owned, paid and earned channels.
- Develop annual, quarterly and campaign content plans that align with business objectives.
- Drive a hub-and-spoke content model to create more connected customer experiences.
- Optimise content performance across website, EDM, social media, creator partnerships, paid media and emerging channels.
- Identify growth opportunities through audience insights, analytics and performance reporting.
- Lead the evolution of new content channels, including video and YouTube.
- Work closely with brand, digital, revenue, membership and operations teams to bring integrated campaigns to life.
- Build relationships with creators, agencies and industry partners to maximise reach and impact.
- Champion content best practice and help shape the future direction of content across the business.
What you will bring
- Proven experience in content strategy, content marketing or brand/content leadership roles.
- Strong analytical capability with the ability to interpret data and identify opportunities for growth.
- A strong understanding of the Australian travel landscape, domestic travel behaviours and the role content plays in inspiring holiday decisions.
- Experience within the travel, tourism or hospitality industry will be highly regarded. Equally, we'd love to hear from people who are genuinely passionate about travel, caravan parks, resorts and exploring Australia.
- Experience managing content across multiple channels and customer touchpoints.
- A strategic mindset balanced with strong planning and execution skills.
- Excellent stakeholder management and communication skills.
- A curiosity for emerging trends, platforms and content innovations.
- The ability to translate business challenges into compelling content solutions.
What’s in it for you?
At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities including 5 weeks annual and recreation leave. generous leave benefits.
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- Discounts on a range of NRMA personal insurance products including car, home & travel
- Grow, progress or relocate your career and move around the NRMA Group or different locations with us.
Know you belong
We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.
Ready to help shape the next chapter of NRMA Parks & Resorts? Apply now and bring your strategic thinking, commercial mindset and passion for storytelling to a role where content truly drives results.
As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes
Skills Required
- Proven experience in content strategy, content marketing or brand/content leadership roles.
- Strong analytical capability with the ability to interpret data and identify growth opportunities.
- Strong understanding of the Australian travel landscape and domestic traveller behaviour.
- Experience managing content across multiple channels and customer touchpoints (website, email, social, paid media, creators).
- Strategic mindset with strong planning and execution skills.
- Excellent stakeholder management and communication skills.
- Curiosity for emerging trends, platforms and content innovations (including video and YouTube).
- Experience within travel, tourism or hospitality industry.
- Ability to translate business challenges into compelling content solutions.
What We Do
NRMA is Australia's largest member-owned organization, providing a wide range of services including roadside assistance, car batteries, motoring advice, advocacy, insurance, and offerings in tourism and leisure.
