Content Manager - H&M Global Marketing

Posted Yesterday
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Stockholm, SWE
In-Office
Entry level
Design
The Role
Manage and optimize global digital content across H&M’s owned channels using Adobe Experience Manager. Responsibilities include building content blocks, templates, and campaign setups; configuring content to technical and brand standards; resolving content issues; coordinating with marketing, creative, production, and technology teams; maintaining CMS expertise; and ensuring accurate, timely publication across markets.
Summary Generated by Built In
Job Description

This is a temporary position with an expected end date in summer 2027.

WHAT YOU’LL DO

As a Global Content Manager in our Digital Curation Marketing team, you will play a key role in building, managing, and optimizing content across H&M’s owned digital channels. Working primarily in Adobe Experience Manager (AEM), you will ensure content is set up correctly, follows technical and brand standards, and delivers a seamless customer experience across markets.

You will:

  • Build and maintain global content blocks, templates, and campaign setups in AEM.
  • Configure content according to technical requirements and channel best practices.
  • Work closely with art workers, production coordinators and production managers to ensure content meets brand and business requirements.
  • Own and maintain expertise in CMS functionality.
  • Identify and resolve content issues, inconsistencies, and areas for improvement.
  • Stay up to date with new platform capabilities and contribute to improving ways of working.
  • Ensure content is published accurately and on time across H&M’s owned channels.

WHO YOU’LL WORK WITH

You will work cross-functionally with Marketing, Creative, Production, and Tech teams, including Art Directors, Designers, Copywriters, Production Managers, and Developers, to deliver high-quality digital experiences.

 

WHO YOU ARE

We are looking for someone who has:

  • Experience working with enterprise CMS platforms, preferably Adobe Experience Manager (AEM).
  • A strong understanding of digital content production and workflows.
  • Experience managing multiple projects and deliverables simultaneously.
  • Strong stakeholder management and collaboration skills.
  • A detail-oriented mindset with a focus on quality and accuracy.
  • Excellent communication and organizational skills.
  • Experience within e-commerce, digital marketing, retail, or fashion is a plus.

You are also:

  • Curious and eager to learn new tools, processes, and technical solutions.
  • Self-driven and proactive, with the confidence to explore, test, and find solutions independently.
  • Not afraid to ask questions, challenge existing ways of working, and suggest improvements.
  • Tech-focused and detail oriented
  • Thrives in a fast-paced environment where priorities and requirements can change quickly.
  • Combines attention to detail with the ability to see the bigger picture.
  • A collaborative team player who enjoys working across business and technology teams.

Additional Information

WHO WE ARE     

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.     

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.     
 

WHY YOU’LL LOVE WORKING HERE       

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within marketing. 
 

JOIN US      

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.      

This is a temporary position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.  

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.  

Skills Required

  • Experience working with enterprise CMS platforms
  • Experience with Adobe Experience Manager (AEM) preferred
  • Strong understanding of digital content production and workflows
  • Experience managing multiple projects and deliverables simultaneously
  • Strong stakeholder management and collaboration skills
  • Excellent communication and organizational skills
  • Detail-oriented mindset focused on quality and accuracy
  • Experience in e-commerce, digital marketing, retail, or fashion

H&M Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.

  • Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
  • Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
  • Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.

H&M Group Insights

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The Company
HQ: Stockholm
59,418 Employees
Year Founded: 1947

What We Do

Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].

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