Content Manager - Digital

This role is responsible for identifying and creating exciting and compelling social content, understanding digital culture and how to translate audience insights into compelling social and editorial content. As a strategic thinker, this role requires the ability to navigate the span of responsibilities from shaping a content calendar to production, writing copy, or optimizing content for performance. This position works closely with creative, editorial, production and marketing teams to lead and execute content across platforms — with a focus on quality, consistency, and growth.

QUALIFICATIONS

• Bachelor’s degree required; Journalism, Media or Communications preferred

• 3-5 years of experience in in content creation, social media management, or digital editorial at a sports or media company, publisher, or content agency

• Strong editorial and visual judgment, with excellent copywriting and content packaging skills

• Understanding of digital storytelling, audience growth strategies, and platform algorithms

• Experience using tools such as Later, Hootsuite, Notion, Airtable, Google Analytics, and native platform insights

• Highly organized, proactive, and able to manage multiple projects and deadlines, strong writing and editing skills including grammar, style and spelling

• Comfort with creative briefs, brand voice guidelines, and working with internal/external stakeholders

• A passion for media, pop culture, and staying ahead of the digital curve

• Background in golf preferred; strong interest in golf required

• Familiarity with Adobe Creative Suite, Canva, or basic video editing tools (CapCut, Premiere, etc.)

• Ability to appear on-camera or work with talent/influencers

• Experience in branded or sponsored content production preferred

RESPONSIBILITIES/DUTIES

• Own and manage the day-to-day content strategy and publishing across social platforms as assigned (Instagram, TikTok, X, YouTube, newsletters, web, etc.)

• Develop content calendars and ensure timely, consistent execution aligned with brand voice and audience interests

• Lead ideation and execution of social-first campaigns, series, or initiatives that drive engagement, shares, and audience growth

• Write, edit, and package content with a sharp understanding of platform-specific tone, trends, and best practices

• Analyze performance metrics and audience insights to inform ongoing strategy and optimize content

• Collaborate with cross-functional teams to align messaging and campaign goals

• Stay ahead of digital trends, emerging formats, and shifts in social media behavior to keep content fresh and relevant

• Execute content on behalf of marketing and/or sales initiatives

• Available to travel for content creation opportunities at key events throughout the season

• Available during competition hours, which will include nights, weekends and holidays

• Adapt to changing editorial conditions in a short time frame

• Contribute to departmental operations, including staffing, budget management/ cost containment, and internal communication

• Special projects or other duties as assigned