Content Manager - DACH

At Better Collective, we build sports media, betting, and AI-driven technology products for fans around the world.

Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, prediction markets, and AI. 

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, as well as our AI-powered betting solution, Playbook, we are the digital home of sports fans and engage more than 112 million unique users worldwide each month.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology to build products and experiences that sports fans genuinely enjoy.

We're looking for a Content Manager to join our team and help us drive the coordination, production, and optimization of content for the German-speaking markets. In this role, you'll work closely with a dedicated local team, as well as our global SEO, product, and compliance specialists, and contribute to building products and experiences at the intersection of sports, media, betting, and technology.

• Coordinate the production of high-quality betting and iGaming content in German.

• Perform keyword studies, develop targeted content strategies, and ensure all assets are optimized according to the best SEO practices.

• Track content performance, check for factual accuracy, and continuously optimize pieces based on business priorities, data, and market trends.

• Keep an overview of legal and competitive changes in the German-speaking markets while working closely with the team to provide the best user experience.

• Coordination, management, and briefing of our freelance staff.

• Experience in a content management, planning, or writing role, ideally in the betting or iGaming sectors.

• Native German speaker with strong English skills for international communication.

• A passion for Content Marketing, a strong attention to detail, and a process-oriented mindset.

Nice to have:

• Advanced AI skills and hands-on experience working with WordPress.

• Interest, experience, and curiosity about other content marketing channels beyond websites & search

• Part-time setup (25 hours per week)

• Hybrid working model (2 days per week in the office)

• Flexible working hours

• Extra paid time off, on top of statutory requirements

• The maximum tax-free amount of meal allowance

• Generous yearly home office allowance

• Performance Bonus

• Salary: The salary quoted is merely the statutory minimum set out in the applicable collective agreement, whilst a salary above this minimum is possible depending on qualifications and professional experience. (Min. €3,155 gross/month full-time base).

Please submit your CV in English.

We'd love to hear from you.

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