Content Manager - Bloom

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using technology to save millions for our 25,000 enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

Introduction:

Bloom, Sword Health’s digital pelvic health solution for women, is looking for a talented creative and copywriter to help us improve women’s health as a Content Manager. Reporting to the Head of Marketing, this individual will develop and write all of Bloom’s content and define our brand voice to drive member enrollments, activation and program completion across our Clients, key employers and health plans in the US and make our brand the most loved in the women’s health space. 

This individual will be responsible for helping us achieve our audacious growth goals by writing impactful content that drives conversions across email, direct mail, landing pages, and webinars and evolve our brand voice and positioning. S/he will also manage creative projects including but not limited to videos and photoshoots. If you have a desire to radically transform women’s lives and are a talented storyteller with a track record of writing branded performance content in email and direct mail, we’d love to meet you.

What you'll be doing:

• Develop B2C content for email and direct mail growth marketing campaigns to drive member enrollments, collaborating with the Bloom Marketing team and Design
• Evolve our brand positioning and brand voice based on customer research and data to make it the most loved women’s health brand
• Develop new content to test and optimize performance across channels (e.g., subject lines, email and direct mail content, landing pages).
• Execute thematic campaigns, webinars, and guide social media content, as well as member and B2B newsletters.
• Manage our brand campaigns and assets including member testimonial videos, product videos and photoshoot.
• Create 2025 marketing thematic calendar, including key campaigns and product GTM
• Work cross-functionally with Bloom Marketing, Internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Bloom Clinical and Operations teams.
• Ensure flawless campaign execution, adhering to Sword’s rigorous standards.

What you need to have:

• 4+ years of content and copywriting experience, with a focus on email, website, and direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier agency 
• In or ability to work starting at 9am EST
• Ability to translate more complex concepts into relatable topics that drives action and develop emotional ties with the consumer
• Experience refining a brand voice and developing brand positioning
• Ability to work effectively with cross-functional teams and internal Growth Marketing Managers to develop content
• Ability to manage projects end to end from concept to implementation
• Self motivated with a bias for action
• Positive, can do attitude
• Knowledge of email acquisition and digital marketing best practices
• Extremely proactive, and adaptable to a fluid environment
• Track record of producing a high volume of content and thrives in a fast-moving high growth environment
• Experience in the health/wellness industry a plus
• Brand management or product marketing experience a plus
• Deep passion for improving women’s health

What we would love to see:

• Experience developing a brand and brand voice from scratch that has become known
• Deep positioning work
• Experience with market research and customer interviews
• Experience producing video content and working with video editors
• Experience developing Webinar content and impactful presentations

US - Sword Benefits & Perks:

• Comprehensive health, dental and vision insurance*

• Life and AD&D Insurance*

• Financial advisory services*

• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*

• Health Savings Account*

• Equity shares*

• Discretionary PTO plan*

• Parental leave*

• 401(k)

• Flexible working hours

• Remote-first company

• Paid company holidays

• Free digital therapist for you and your family

*Eligibility: Full-time employees regularly working 25+ hours per week

Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.

SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.