The Role
The Content Manager will develop content strategies, produce high-quality materials, enhance product pages, and collaborate with teams to optimize visibility and lead generation through various channels.
Summary Generated by Built In
Content Manager (All Genders)
ALLPLAN is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. ALLPLAN offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the ALLPLAN success story. Headquartered in Munich, Germany, ALLPLAN is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.
Key Responsibilities
- Develop and implement content strategies to increase visibility in search engines, YouTube, and AI tools.
- Create targeted content for our website, blog, social channels, SDRs, and nurturing workflows.
- Produce high-quality campaign materials for content-driven growth initiatives and thought leadership campaigns.
- Enhance and maintain all product and solution pages, with a continuous focus on conversion optimization.
- Collaborate closely with Campaign Management and Demand Generation teams.
- Utilize cutting-edge AI tools for content creation, SEO enhancement, and performance analysis.
- Build and maintain cooperation with influencers, bloggers, and develop gated content assets for lead generation.
Your Channels
- Website & Blog
- YouTube & Social Media
- Influencer & Blogger Relations, Partnerships
- Gated Content Assets
Requirements
- Professional experience in content management (web, social, blog) and in utilizing AI tools for creation and optimization.
- Creativity, analytical skills, and outstanding editorial abilities.
- Strong affinity for data-driven marketing and performance measurement.
- Knowledge of SEO, web analytics, and CMS systems (e.g., Typo3).
- Excellent teamwork skills for tight cooperation with Campaign Management and Demand Generation
#Allplan
#LI-MT1
Skills Required
- Professional experience in content management
- Utilizing AI tools for creation and optimization
- Knowledge of SEO and web analytics
- Experience with CMS systems (e.g., Typo3)
- Excellent teamwork skills
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The Company
What We Do
Global design and BIM software leader serving 650,000+ professionals in the architecture, landscape and entertainment industries. Since 1985, we’ve been committed to helping designers capture inspiration and nurture innovation to bring their visions to life. Our software is a one-platform solution for designers to build data-rich, visual models without sacrificing the design process, while collaborating with on- and offsite teams throughout the project lifecycle. View employment opportunities on our jobs board: http://www.vectorworks.net/company/careers
