The Role
Plan and execute DACH demand-generation campaigns across email, paid media, social media, webinars, events, and trade shows. Localize global initiatives, manage regional marketing programs, maintain brand consistency, collaborate with Sales and other teams, and optimize performance using funnel KPIs, CRM data, marketing automation, and event ROI reporting.
Summary Generated by Built In
Marketing Manager DACH (m/f/d)
Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.
• Localise, adapt and roll out global demand generation campaigns for the DACH region.
• Plan and execute your own prospect and lead generation campaigns, including regular product-focused webinars for Architecture and Engineering.
• Manage cross-channel execution and continuously optimise campaigns based on leads, MQLs, SQLs and pipeline contribution.
• Contribute to an integrated DACH marketing plan that combines global initiatives with regional priorities, segments and personas.
• Plan, organise and execute regional events and trade shows, with a strong focus on the needs of the Hunter sales team, including structured lead capture and handover to Sales.
• Ensure consistent brand positioning, messaging and visual identity across all regional touchpoints together with Global Marketing.
• Collaborate closely with Sales, Partner Management, Product Marketing, Digital Demand Generation and Customer Success.
• Build and maintain a clear reporting framework (funnel KPIs, campaign and channel performance, event ROI) and turn CRM and marketing automation data into concrete optimisation measures.
• Email & Marketing Automation
• Paid Media & Social Media
• Web & Webinars
• Events & Trade Shows
• Several years of experience in B2B marketing, ideally in software/SaaS or a technology-driven company, with a strong focus on demand generation and campaign management.
• Proven track record in planning and executing integrated online and offline programmes, including webinars, events, email, paid media and social.
• Hands-on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce) and reporting/dashboard tools.
• Strong analytical and conceptual skills: you define KPIs, analyse funnel and campaign performance and derive clear actions.
• A hands-on, execution-driven mindset with a high level of ownership and a focus on measurable business impact.
• German at native or near-native level and fluent business English, both written and spoken.
• Ideally based in or near Munich, to work closely with our DACH team in the Munich office.
#Allplan
#LI-LS1
Skills Required
- Several years of B2B marketing experience, ideally in software, SaaS, or a technology-driven company
- Strong experience in demand generation and campaign management
- Experience planning and executing integrated online and offline marketing programs, including webinars, events, email, paid media, and social media
- Hands-on experience with marketing automation and CRM systems, such as Marketo and Salesforce
- Experience with reporting and dashboard tools
- Strong analytical and conceptual skills, including KPI definition, funnel analysis, campaign performance analysis, and action planning
- Hands-on, execution-driven mindset with strong ownership and focus on measurable business impact
- Native or near-native German and fluent business English, written and spoken
- Based in or near Munich
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The Company
What We Do
Global design and BIM software leader serving 650,000+ professionals in the architecture, landscape and entertainment industries. Since 1985, we’ve been committed to helping designers capture inspiration and nurture innovation to bring their visions to life. Our software is a one-platform solution for designers to build data-rich, visual models without sacrificing the design process, while collaborating with on- and offsite teams throughout the project lifecycle. View employment opportunities on our jobs board: http://www.vectorworks.net/company/careers
