Content Management Specialist

What You’ll be Doing: 

• Understand and evaluate campaign goals and objectives from a content and channel perspective across owned media. 

• Review and filter marketing initiatives and messages to assign and allocate assets based on message prioritization, customer relevance, business value, and integrated marketing planning. 

• Own the strategy and execution of assigned owned media channels, including building send logic, audience targeting, and message sequencing. 

• Develop, manage, and evolve a testing roadmap; share learnings with the broader team on what’s working and what isn’t. 

• Demonstrate a high level of understanding of strategy, media, creative, design/development/production process, and industry/usage best practices. 

• Educate the organization (i.e., process definition, develops channel and content standards, drives compliance, etc.). 

• Develop and continually seek improvements in customer experience, effectiveness, and efficiency, and to reduce costs and/or positively impact sales and margins. 

• Lead and facilitate the content planning process to ensure solid integrated marketing from strategy to execution. 

• Collaborate closely with Brand Experience, Category, Media, and Business Ops teams to build and execute marketing plans. 

• Choreograph content and channel placement with requestors in planning and execution. 

• Identify content collisions/conflicts and investigate and resolve by recommending and implementing solutions. 

• Collaborate closely with Project Management and Centers of Excellence to establish workflow for requesting, creating, editing, publishing, and retiring content in a timely fashion. 

• Proactively look for ways to improve and choreograph content flow through cross-functional departments. 

• Set and manage expectations for cross-functional teams (internal, external, agency partners, vendors). 

• Monitor and maintain content inventories, matrices, and channel calendars. 

• Review and approve/reject work requests, audience lists, and send logic before execution — applying a quality-control lens and raising questions when inputs don’t look right. 

• Proof and approve content. 

• Manage conflicts. 
   

What You Bring with You (Qualifications): 

• Bachelor’s degree in Communications, Marketing, and/or Advertising preferred. 

• 3–5 years of retail marketing or content development experience is required. 

• Interactive content development, retail marketing, and basic understanding of Microsoft Office Suite. 

• Good project management skills. Ability to educate others, multi-task, and work collaboratively. 

• The ability to lead through ambiguity and influence cross-functional teams is critical. 

• Strong attention to detail with the instinct to slow down, verify, and ask clarifying questions when something looks off — even when inputs come from trusted partners. 

• Comfortable working at pace through a high volume of work in a rapidly evolving owned media environment.