Content Management Manager - Marketing

Reposted 6 Days Ago
Be an Early Applicant
Gurgaon, Gurugram, Haryana, IND
In-Office
Senior level
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
The Role
The Content Management Manager oversees the operations of an enterprise content repository, ensuring content accuracy and compliance while coordinating with marketing and product teams for effective content delivery.
Summary Generated by Built In
Requisition Number: 2355418
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Content Manager is responsible for managing the day-to-day operations of enterprise content repository. This role ensures content accuracy, accessibility, compliance, and timely availability by executing defined content standards, governance processes, and workflows. Reporting to the Director, Content Management, the Content Manager plays a critical role in running scalable, compliant content operations that support marketing, product, and business teams.
Primary Responsibilities:
  • Manage daily operations of the enterprise content repository (DAM/CMS), ensuring assets are accurate, current, approved, and easily discoverable
  • Execute content intake, version control, updates, and retirement processes in line with established governance and compliance standards
  • Apply and maintain taxonomy, metadata, and naming conventions to enable effective search, reuse, and reporting
  • Coordinate with marketing and product teams to ensure timely availability of approved content for campaigns, launches, and ongoing needs
  • Support implementation and adoption of AI-enabled tools and automated workflows for tagging, templating, and content updates
  • Monitor content usage, search performance, and operational metrics; identify issues and recommend process improvements
  • Support compliance and governance activities, including audits, documentation, and enforcement of content standards
  • Troubleshoot day-to-day platform and workflow issues in partnership with Technology and platform support teams
  • Contribute to training, playbooks, and enablement materials to support user adoption of content systems
  • Escalate risks, bottlenecks, and exceptions to the Director, Content Management with clear recommendations
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:
  • Bachelor's degree in marketing, communications, or a related field
  • 9+ years of experience with 5+ years of experience in content management, marketing operations, or a related discipline
  • Hands-on experience with content management systems (CMS), digital asset management (DAM) platforms, and workflow tools
  • Familiarity with AI-based content tools, automation, or metadata-driven systems preferred
  • Proven solid organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
  • Proven to be effective communicator and collaborator across cross-functional teams including Marketing, Product, Compliance, and Technology

Core Skills & Competencies
  • Content operations and workflow execution
  • Metadata management and taxonomy adherence
  • Compliance awareness in regulated environments
  • Operational analytics and reporting
  • Process discipline and continuous improvement mindset
  • Collaboration and stakeholder support

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
#NJP

Skills Required

  • Bachelor's degree in marketing, communications, or a related field
  • 9+ years of experience
  • 5+ years of experience in content management or marketing operations
  • Hands-on experience with content management systems and digital asset management
  • Familiarity with AI-based content tools preferred

What the Team is Saying

Optum Compensation & Benefits Highlights

  • Healthcare Strength Health coverage offers multiple plan types with employer HSA contributions, in‑network preventive care at 100%, and included 24/7 virtual visits, alongside dental and vision options. This breadth allows predictable copay choices or tax‑advantaged HSA designs to fit different usage needs.
  • Retirement Support Retirement programs include a 401(k) with employer match eligibility and full vesting over time plus an Employee Stock Purchase Plan at a discount. Together these elements support long‑term savings and ownership.
  • Parental & Family Support Family supports include six weeks paid parental leave, paid caregiver leave, adoption assistance, and subsidized Bright Horizons back‑up care. Emotional well‑being resources like a premium Calm subscription and a 24/7 EAP complement these supports.

Optum Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Eden Prairie, MN
160,000 Employees
Year Founded: 2011

What We Do

Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.

Gallery

Gallery
Gallery
Gallery

Optum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.

Typical time on-site: Not Specified
HQEden Prairie, MN
Philippines
Ann Arbor, MI
Atlanta, GA
Baltimore, MD
Belfast, GB
Bengaluru, India
Chennai, India
Dallas, TX
Detroit, MI
Hartford, CT
Houston, TX
Hyderabad, India
Jacksonville, FL
Las Vegas, NV
Louisville, KY
Madison, WI
Minneapolis, MN
Nashville, TN
New Delhi, India
Philadelphia, PA
Phoenix, AZ
Pune, India
Raleigh, NC
San Diego, CA
Washington, DC
Learn more

Similar Jobs

Optum Logo Optum

Claims Representative Associate

Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
In-Office
Gurgaon, Gurugram, Haryana, IND
160000 Employees

Optum Logo Optum

Full-stack Engineer

Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
In-Office
Gurgaon, Gurugram, Haryana, IND
160000 Employees

Optum Logo Optum

Program Manager

Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
In-Office
Gurgaon, Gurugram, Haryana, IND
160000 Employees

Optum Logo Optum

Senior Manager - Audience Insights

Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
In-Office
Gurgaon, Gurugram, Haryana, IND
160000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account