Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the RoleThis is not a traditional content writer role. You’ll combine conversion-focused copywriting with lifecycle architecture to build a content engine that educates, nurtures, and converts homeowners at scale.
You will own content across the entire funnel: email and SMS sequences, landing pages, paid and organic creative, scripts, onboarding flows, newsletters, and more. From there, you’ll design, build, and optimize lifecycle journeys that deepen education, increase conversion, and drive long-term engagement.
If you love writing, operations, testing, and building something category-defining from the ground up, this role is for you.
What You’ll Do
Translate complex concepts into simple, consumer-friendly language.
Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, etc.
Build and optimize lifecycle journeys that improve education and conversion tailored to different audience segments.
Strategize and develop engaging and performing organic content.
Collaborate with design, ops, and sales to drive cohesive messaging.
What You'll Bring
3–7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies.
Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
Exceptional consumer intuition.
Proven ability to create organic content strategies that grow audience and engagement.
Ability to operate cross-functionally and drive outcomes.
Strong organizational and project management skills to coordinate across multiple stakeholders.
Data-driven approach to measure and improve performance.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Our ValuesFirst Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
Skills Required
- 3-7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies
- Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs
- Proven ability to create organic content strategies that grow audience and engagement
- Exceptional consumer intuition and conversion-focused copywriting skills
- Ability to operate cross-functionally and drive outcomes with multiple stakeholders
- Strong organizational and project management skills
- Data-driven approach to measure and improve performance
- Willingness to work in-person and be flexible with non-9-to-5 startup hours
What We Do
Our mission at Base is to fix the power grid and enable affordable and reliable electricity for all. As America electrifies, our outdated power systems strain leaving families vulnerable to outages and rising costs. Base deploys home batteries that maintain household power during outages while stabilizing the grid day-to-day. By creating a distributed energy storage network across Texas, we're making electricity more reliable & affordable, and laying the foundation for energy abundance at scale.
Why Work With Us
We are building America’s Next-Generation Power Company; the first engineering-led, technology-focused, R&D-driven electricity company. We are a team of tenacious engineers, operators, and creatives who have solved hard problems. If you’re passionate about tackling one of the most critical challenges of our time, now is the time to join us.
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