About the role | He Aha Te Tūranga
As the Content & Lifecycle Marketing Specialist, you are responsible for designing and delivering high impact content and targeted lifecycle marketing initiatives that enhance member lifetime value and retention across the nib NZ customer base.
This role drives upsell, cross sell, value reinforcement and churn prevention communications across the end-to-end customer journey. By building and refining lifecycle models and targeted interventions, the role aims to reduce lapse, improve advocacy and value perception, and grow customer share of wallet.
About you | Ko Wai Koe
You bring experience across lifecycle, CRM, retention or content marketing roles, ideally within financial services, insurance, or other regulated environments, with a strong understanding of compliance and customer engagement.
You have a proven track record of driving retention, upsell and cross-sell outcomes through targeted and effective customer communications that deliver measurable results.
With strong hands-on experience in content creation and optimisation, you’re comfortable working across digital and owned channels to continuously improve messaging performance.
You’ll bring:
Experience working with customer data, segmentation and lifecycle models to inform marketing activity
Strong understanding of customer journeys, lifecycle marketing principles and behavioural triggers
Commercial mindset with a focus on member value, revenue growth and churn reduction
Excellent written communication skills with the ability to adapt tone and messaging to different audiences and lifecycle stages
Analytical capability, with confidence interpreting performance data and insights
Familiarity with CRM, marketing automation and content management platforms (desirable)
If you're ready to step into a role that will challenge and reward you daily and provide an opportunity to build on your career, then please apply today!
About nib | Ko Wai Mātou
Here at nib, we pride ourselves on our innovative and passionate approach in offering Kiwis affordable, world-class health and life insurance.
We believe in “challenging the status quo” and admire the diversity of thought and seek out people with an intrinsic need to make the world a better place. Health and wellbeing go hand in hand with our ‘future state’ strategy. Ehara i te toa takitahi (success is not achieved alone) - you will be joining a collaborative, innovative and driven team with the following benefits:
Free health, life, income protection insurance + discounts for family members
Hybrid work environment: work from home and the Christchurch or Auckland office
Join a supportive and dedicated team where you can develop and enhance your career
An exceptionally generous leave policy including 22 days annual leave, cultural leave, 18 weeks fully paid parental leave for all parents
Short term incentive programmes
Diversity, equity and inclusion | Te kanorau me te whakaurunga
We embrace an inclusive working environment. We are LGBTQIA+, disability and neurodiverse inclusive, and welcome people from diverse backgrounds aiming to create a work environment where employee differences such as age, culture, nationality, accessibility, and education are valued to reflect the diversity of the communities in which we operate.
Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another.
Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we’re committed to creating a flexible working environment where you’re free to be you.
All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history check) prior to commencement of employment.
Next steps: If successful, you will receive an email from Sapia.ai inviting you to complete an online, chat‑based assessment.
Skills Required
- Experience across lifecycle, CRM, retention or content marketing roles
- Experience within financial services, insurance, or regulated environments
- Strong understanding of compliance and customer engagement
- Proven track record driving retention, upsell and cross-sell through targeted communications
- Hands-on experience in content creation and optimisation across digital and owned channels
- Experience working with customer data, segmentation and lifecycle models
- Strong understanding of customer journeys, lifecycle marketing principles and behavioural triggers
- Commercial mindset focused on member value, revenue growth and churn reduction
- Excellent written communication skills and ability to adapt tone for different audiences and lifecycle stages
- Analytical capability and confidence interpreting performance data and insights
- Familiarity with CRM, marketing automation and content management platforms
What We Do
As a trusted health partner, we support the health needs of around 1.6 million Australians, New Zealanders and international students and workers, while also providing travel insurance for travellers around the globe. We believe that by giving our members access to better health information, tools and services, they’ll feel confident in choosing the right path to take control of their health. Our team of over 1,200 employees throughout Australia, New Zealand, Ireland and the United States all share in our purpose of your better health. nib operates and supports employees and members from all corners of the world. Our organisation acknowledges and respects the custodianship that Indigenous peoples have on their lands and waterways
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