The Role
Own and execute Handoff's content strategy, lead SEO and keyword/topic clustering, partner cross-functionally to produce high-quality content, define KPIs, run experiments, scale production with internal and external contributors, and iterate based on data to drive growth.
Summary Generated by Built In
Why join us?
Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
What you’ll do
- Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
- Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
- Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
- Partner with Product, Sales, and Customer Success to translate real user insights into content.
- Establish clear KPIs and reporting to measure content performance and inform decisions.
- Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
- Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
- Collaborate with content marketers and external contributors to scale production effectively.
- Continuously refine strategy based on performance data, market trends, and company priorities.
About you
- 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
- Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
- Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
- Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
- Experience working cross-functionally with product, sales, or customer-facing teams.
- Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
- Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
- High ownership and bias toward action in fast-paced, evolving environments.
- Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
- Bonus: Exposure to product marketing, storytelling, or technical product education
What we offer
- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Relocation Allowance
- Top-Notch Equipment - Choose your laptop!
- Team Offsites
Skills Required
- 5-7+ years of experience in content marketing or content strategy
- Proven track record of building and scaling content strategies or playbooks that drive measurable growth
- Strong copywriting skills and ability to produce and evaluate high-quality written content
- Deep understanding of SEO, including keyword research, topic clustering, and optimization frameworks
- Experience with SEO tools such as SEMrush or Ahrefs
- Experience working cross-functionally with Product, Sales, or Customer Success teams
- Data-driven mindset with experience establishing KPIs, reporting, and using metrics to guide decisions
- Highly structured thinker with ability to turn ambiguity into clear frameworks and plans
- High ownership and bias toward action in fast-paced, evolving environments
- Experience writing for contractors, trades, construction, or other blue-collar audiences
- Exposure to product marketing, storytelling, or technical product education
- Experience in B2B SaaS or high-growth startups (ideal)
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The Company
