Content Marketing Lead

At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is not half as glamorous as the outside world may think: it's all about data quality. In fact, the success of any AI application today relies on the quality of a model's training data — and for 95% of teams, this essential step is both the most costly, and the most time-consuming, in getting their product to market.

As ex-computer scientists, physicists, and quants, we felt first-hand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.

We are a talented and ambitious team of 75+, working at the cutting edge of computer vision and deep learning, backed by top investors, including CRV and Y Combinator, leading industry executives like Luc Vincent, former VP of AI at Meta, and other top Bay Area leaders in AI. We are one the fastest growing companies in our space, and consistently rated as the best tool in the market by our customers. We have big plans ahead and are looking for a rockstar Account Executive to join us in building our GTM team.

- We’re looking for a strategic, growth-focused Content Lead to own and scale our global content engine. This is a high-impact role at the core of our pipeline strategy — where your work will directly influence how prospects discover, evaluate, and buy.

- You’ll lead content strategy, creation, and distribution across all formats (blog, SEO, paid, product marketing, events) and channels (owned, earned, and paid), crafting campaigns that resonate with our key personas and drive measurable results across the funnel.

- As the most senior content owner in the business, you’ll have the autonomy to shape the vision, set priorities, and place smart bets on what will drive the greatest commercial impact — working cross-functionally with Sales, Product, and CS to align messaging and content initiatives.

- We’re trusted by 200+ world-class AI teams — and we’re just getting started. If you want to create content that fuels growth in one of the most exciting spaces in tech, this is your opportunity.

- Build a scalable content engine — identifying key formats, topics, and channels that move the needle across the buyer journey.

- Optimise content distribution across channels — organic, paid, partner, and social — tailored specifically to our personas and their content consumption behaviour.

- Partner closely with Sales, Customer Success, and Product to align content with GTM priorities, customer needs, and product roadmap.

- Lead the creation of core assets (e.g., whitepapers, case studies, landing pages, product content, etc.) and drive performance through effective positioning and promotion.

- Conduct in-depth customer and prospect research — including interviews, surveys, and participation in events, trade shows, and user roundtables — to inform content strategy and voice-of-customer messaging.

- Manage external writers, freelancers, and content partners as needed to scale production.

- You have at least 3 years of experience in B2B SaaS or tech, with a proven track record of owning content strategies tied directly to pipeline goals.

- You’re both commercial and strategic — understanding how to place smart bets on content activities and distribution channels that will drive the greatest business impact.

- You know how to translate complex products and technical concepts into crisp, compelling messaging that resonates with target personas at different stages of the funnel.

- You're a strong cross-functional collaborator who can bring together Sales, Customer Success, Product, and Marketing around shared content priorities and campaigns.

- You’re both a thinker and a doer: you can develop high-level strategy but also roll up your sleeves and write, edit, and execute.

Comfortable with ambiguity, fast pace, and changing priorities — you take initiative without waiting for perfect conditions.

- You have a track record of using AI tools to enhance content workflows — from ideation and production to optimisation and personalisation 

- Competitive salary, commission and equity in a hyper growth business.

- Strong in-person culture: most of our team is in the office 3+ days a week.

- Room to grow into anything you choose to — a year ago we were 25 people, now we're 60. We'll be growing insanely fast over the next 24 months and you'll have all the opportunities for growth as you can handle.

- 25 days annual leave a year + public holidays.

- Annual learning and development budget.

- Paid trips to visit prospects, attend conferences, host events across UK, Europe and US.

- Company lunches twice a week.

- Monthly socials & bi-annual off-sites.

Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services enterprise AI use cases across many different industry verticals such as healthcare, surveillance, retail, agriculture and many more. 

Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields.