Content Lead

Cultural Care Au Pair is looking for an experienced Content Lead to join our Creative team.

In this role, you will lead the planning, development and execution of content across digital, websites, social media, email, print and video. You will be responsible for shaping compelling stories, defining messaging and copy, and ensuring a cohesive content approach across every customer touchpoint.

You will lead the Content function within the Creative team, managing our Social Media Specialist, and freelance copywriters, while partnering closely with Marketing, Paid Media and Video Production to deliver engaging content for both our Host Family and Au Pair audiences.

This is a hands-on role that combines strategic thinking with execution. You'll balance creativity, organization and strong project management while creating compelling content that supports the recruitment of both Host Families and Au Pairs. As part of our global Creative team, you'll work from our Boston office while collaborating closely with colleagues in Zurich, Switzerland.

Who You Are

You are an experienced content professional with a passion for storytelling, copywriting and brand communication. You understand how great content connects audiences, supports business goals and creates a consistent brand experience across every channel.
You're equally comfortable developing messaging, reviewing copy, planning productions and managing multiple projects. You enjoy working across teams, spotting opportunities for better stories, and bringing structure to complex content initiatives. You stay curious about changing consumer behavior, social platforms, AI tools and new ways of creating content without losing sight of quality and brand consistency.

Your Responsibilities

• Content Strategy & Planning: Develop and execute an integrated content strategy that aligns with brand messaging, business priorities and marketing goals across all channels, including but not limited to: websites, online and offline marketing campaigns, social media, email, print and video. 
• Content Management & Editorial Direction: Oversee content creation across websites, digital advertising, social media, email, print, podcasts and mobile-first platforms, ensuring high editorial quality, consistency and brand standards. 
• Brand Messaging: Own messaging, tone of voice and copy across customer touchpoints, overseeing product content and ensuring consistency across campaigns, websites, emails, print and informational content. 
• Storytelling & Content Development: Identify, source and develop compelling stories, families and au pairs for campaigns, social media and brand storytelling. Conduct interviews and help bring stories to life across multiple formats. 
• Creative Production: Partner closely with the Video Production team to plan productions, develop scripts and storyboards, coordinate shoots, manage production logistics and support interviews on set. 
• SEO, AI & Content Performance: Apply SEO best practices, leverage AI tools and use performance insights to continuously improve content quality, visibility and engagement. 
• Project & Workflow Management: Manage multiple content projects simultaneously, coordinate priorities across teams, oversee content calendars and ensure projects are delivered on time and to a high standard. 
• Team Leadership & Collaboration: Lead the Social Media Specialist, and freelance copywriters, providing clear direction, feedback and support while fostering strong collaboration across Creative, Marketing, Design and Paid Media. 

Skills & Experience

• Exceptional copywriting, editing and storytelling skills across multiple channels and audiences. 
• Strong experience in content strategy, editorial planning and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads. 
• Experience leading content teams, freelancers and cross-functional projects in a fast-paced environment. 
• Strong collaboration, communication and stakeholder management skills. 
• Curious about AI, emerging technologies and digital trends, using them to improve content quality and efficiency. 
• Highly organized, proactive and creative, with excellent attention to detail. 

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or a related field. 
• 7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand. 
• Proven experience creating content across digital, social, websites, email, print and video. 
• Strong experience in copywriting, brand messaging and editorial content. 
• Experience planning and supporting video and photography productions, including scripting, interviews and on-set coordination. 
• Strong understanding of SEO, analytics, mobile-first content and AI-powered content tools.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. 

 In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
• Compensation range for this role is $82,500-$100,000/year, based on experience.