Content Lead, Writer

| United States | Remote
Employer Provided Salary: 117,000-197,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Get to know Okta


Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 
Join our team! We’re building a world where Identity belongs to you.

About our team

The Studio team at Okta is a growing group within Marketing, composed of content creators, creatives, strategists, producers, and marketing managers alike. Our team’s focus is to lead the brand, tell powerful stories, and inspire creative excellence. In short, our goal is to ensure that everyone knows Okta.  

As a partner to cross-functional teams across all of Okta, we tie our goals to our most important company initiatives, driving towards shared KPIs, strategies, and processes to unify and push the brand and business forward.


About this role

We believe in the power of exceptional content to build trust and establish credibility with our target buyer audiences. With every piece of content, we strive to create value for prospects and customers. That’s where you come in. 

We are looking for a Content Marketing Strategist to help us identify and produce best-in-class content that positions Okta as an industry leader. 

This role will have three key focus areas:

  • Brainstorm big content bets that will break through the noise 
  • Collaborate with a wide range of cross-functional partners to bring that content to life  
  • Track performance and feedback to optimize and improve our content strategy 

This role will work closely with Brand, Creative, Film, Product Marketing, Comms, Campaigns, Legal, Investor Relations, and other stakeholders from across the business. 


What you will do

  • Spearhead big-bet thought leadership content, launching one marquee asset per quarter 
  • Partner with Creative and Brand to ensure content is not simply a wall of text but an experience that engages, inspires, and delights
  • Collaborate with agencies and our Data and Insights team to produce data-driven content that is not only informative but statistically sound 
  • Brainstorm and execute a “waterfall” content strategy to ensure we get maximum mileage out of each piece of content 
  • Expertly craft content, whether writing it yourself or working with an agency, for a wide range of audiences, channels, and formats
  • Stay up-to-date on news and trends to ensure our content is externally wired to industry conversations 
  • Meet tight and frequent deadlines 
  • Help to define KPIs for content created; clearly communicate metrics to stakeholders and track success of content 
  • Manage cross-functional relationships to identify experts for input, reviewers for sign-off, and co-champions for cross-promotion 
  • Collaborate with Social, Campaigns, Product Marketing, and Comms to ensure that all content has a promotion plan behind it 


What experience you have

  • Exceptional editor, writer, communicator, and collaborator 
  • 8-10+ years of experience as a writer or editor within fast-paced editorial operations; a major plus if you have worked as an in-house editor or writer for an enterprise software company that doesn’t sound like an enterprise software company
  • Unmatched abilities when it comes to researching, interviewing, writing, and editing
  • A highly effective partner to the visual storytelling process; you can demonstrate how you’ve worked with designers and other creatives in the past to deliver beyond the basics
  • Proven ability to understand technical products and discern quality of use cases for storytelling
  • Ability to write within a defined brand voice and tone, while also incorporating fresh ideas and new perspectives
  • Proven experience working with executives and C-levels 
  • BA/BS degree 


Why you are excited about this role

  • You thrive on informing, surprising, and delighting audiences
  • You love to collaborate and aren’t shy about seeking out expertise; you take pride in keeping a rolodex of SMEs whom you can easily tap for input
  • You enjoy creating content programs and are always on the lookout for opportunities to partner with others across the business


Why we are excited about you

  • You understand the power of storytelling and have a knack for finding the uncovered angle or unique POV
  • You have a reporter’s perseverance and are willing to roll up your sleeves to find the quote, data, or anecdote that will uplevel the story
  • You believe that content can help drive the business forward and will deliver the results to  prove it

#LI-Remote

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:

$117,000$175,000 USD

The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$131,000$197,000 USD

What you can look forward to as an Full-Time Okta employee!

  • Amazing Benefits
  • Making Social Impact
  • Fostering Diversity, Equity, Inclusion and Belonging at Okta 

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/. 

More Information on Okta
Okta operates in the Cloud industry. The company is located in San Francisco, CA, Bellevue, WA, Washington, DC and Chicago, IL. Okta was founded in 2009. It has 6000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open office floor plan, Flexible work schedule, Remote work program and Dedicated diversity and inclusion staff. To see all 213 open jobs at Okta, click here.
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