Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in a fast-changing retail environment? Are you curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Product Content Team, whose goal is to offer guests a seamless online shopping experience across our platforms.
The Product Content Lead, Ratings & Reviews will serve a key role in Digital Strategy at Target. This position will have ownership over Ratings & Reviews, User Generated Content and Guest Q&A, working with external content providers and internal teams to deliver the best experience to collect content from our Guests.
Primary Duties and Responsibilities:
- Vendor Partnerships: the candidate will require strong collaboration skills, serving as the key leader in managing the day-to-day relationships with large review service providers. Your main responsibilities will include:
- Contract Negotiations to maintain leverage and protect Target’s best interest
- Review seeding program management through Hey Bullseye, Target’s dedicated guest community
- Manage Review syndication partnerships and pipelines
- Manage the User Generated Content program, partnering with Target Creative and 3rd Party partners to increase guest social engagement on PDP
- Q&A program management
- Budget forecasting and management
- Strategic Vision: This person will need to be a skilled strategist, with the ability to analyze the competitive landscape to generate strategies to position Target as a leader in the Ratings & Review and User-Generated Content space. Areas of oversight include: review collection tactics and guest experience, review incentivization, UGC growth strategies through social partnerships, and advancements in the Q&A experience.
- Influence: The candidate will need to demonstrate the ability to influence without authority and work across a broad group of stakeholders (Product Partners, Vendor partners, Legal, Site Merch, Merchandising, Product, PD&D, etc) advocating for Product Content’s POV
Reporting/Working Relationships:
- Reports to Director, Product Content
Job Requirements:
- Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
- 5-10+ years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
- Digital, e-commerce experience highly preferred
- Background or familiarity with Product Content on PDP
- Experience working with Content Providers or large vendor partners
- Experience working with Merchandising and Product Design & Development
- Experience partnering with Legal and ability to navigate decisions within a regulatory environment
- Highly analytical skillset
- Assertiveness and strong initiative to drive change
- Ability to be flexible, adapt quickly and work with ambiguity
- Strong communication, presentation skills
- Self-starter and able to thrive in a highly dynamic environment
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_EAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected].Application deadline is : 08/08/2025Similar Jobs
What We Do
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more.
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
