The Role
Create and edit high-quality short-form cooking videos (4K/HD) for Reels, TikTok, and Shorts. Develop and execute a social content strategy and calendar, manage daily community interactions, track performance metrics, support micro-ad campaigns and influencer outreach, and organize/archive digital assets.
Summary Generated by Built In
Job Summary
The Content Lead & Digital Marketer will be responsible for bringing the brand to life on screen and driving audience growth.
In this role, you will film high-quality cooking sessions, edit sharp, scroll-stopping short-form videos (Reels, TikToks, Shorts), and execute an organic strategy to build our social media presence from the ground up.
Blending creative storytelling with digital marketing savvy, you will manage platform interactions, analyze performance metrics, and ensure our brand looks as premium on-screen as our products are in real life.
Requirements
Responsibilities
- Videography & Editing
- Capture high-definition footage (4K/HD), lighting, and crisp audio
- edit videos using smooth transitions, text overlays, and trending audio optimized for Instagram Reels, TikTok, and YouTube Shorts.
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Strategy & Launch Develop and execute a brand social media strategy and content calendar to successfully launch and position the brand.
Growth & Engagement
- Manage daily platform interactions (replying to DMs/comments) and run organic growth tactics to build an active community.
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Performance Tracking
- Monitor metrics (views, engagement rate, reach) using platform analytics tools and refine content based on data insights.
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Paid Ads & Influencers
- Assist in setting up targeted micro-ad campaigns and reaching out to relevant local micro-influencers for product seeding and collaborations.
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Asset Management
- Organize and archive raw footage, edited files, and digital marketing assets for future brand campaigns.
Skills Required
- Capture high-definition (4K/HD) video with proper lighting and clear audio
- Edit short-form videos with smooth transitions, text overlays, and trending audio
- Optimize content for Instagram Reels, TikTok, and YouTube Shorts
- Develop and execute a brand social media strategy and content calendar
- Manage daily platform interactions (reply to DMs/comments) and run organic growth tactics
- Monitor platform metrics (views, engagement rate, reach) and refine content using analytics
- Assist in setting up targeted micro-ad campaigns
- Outreach to local micro-influencers for product seeding and collaborations
- Organize and archive raw footage, edited files, and digital marketing assets
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
