Content Growth Specialist, LATAM

Posted 3 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Mid level
Social Media
Our mission is to bring everyone the inspiration to create a life they love.
The Role
Develop and execute LATAM creator growth strategies: foster creator relationships, run incentive programs and events, create educational materials, leverage AI, and analyze metrics to drive high-quality content and feature adoption.
Summary Generated by Built In

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

We are looking for a creator community-focused Content Growth Specialist based in LATAM to develop and execute growth strategies for small and medium content suppliers.  As a Content Growth Specialist, Community Development, LATAM you’ll help foster meaningful relationships with content suppliers, create programs and experiences that educate and inspire creators, and champion initiatives that support both their success and Pinterest’s growth in Brazil and Hispanic LATAM. Through creator education, and data-driven insights, you’ll help bring high-quality content to life on Pinterest and strengthen our presence across the region.

What you'll do:

  • Strategically support LATAM creator community initiatives with the goal of driving feature adoption and high quality content production on Pinterest
  • Develop engagement and retention programs in conjunction with regional strategic partner managers
  • Lead creator incentive programs end-to-end including gamified content creation in alignment with global strategy 
  • Plan and execute virtual and IRL creator events to excite, engage and retain creators
  • Support development of materials to educate creators on Pinterest best practices and features
  • Leverage AI to accelerate and simplify community communications to creators.
  • Analyze key success metrics and translate your findings into actionable learnings and recommendations to drive incremental growth

What we're looking for:

  • 3-5+ years of work experience in a creator/influencer management or marketing role, in social media strategies or digital advertising 
  • Excellent written and presentation skills; ability to represent Pinterest to a large external facing audience
  • Deep knowledge of content supplier space in LATAM
  • Foundational analytical skills (ability to analyze large datasets in google sheets)
  • Growth strategy: ability to segment community and customize programs to meet the needs of each distinct audience, ability to execute on a holistic strategy and understand how various community elements come together
  • Track record in meeting ambitious, metrics-based goals
  • A team player, able to work in a fast-paced, ever-changing environment with technical and non-technical teams
  • Fluent in Portuguese and Spanish 
  • Bachelor’s degree in a relevant field, or equivalent experience

Relocation Statement: 

  • This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement: 

  • We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
  • This role will need to be in the office for in-person collaboration 2-3 times per quarter and therefore the candidate should be located a commutable distance from the following office: Sao Paulo, Brazil.

#LI-MM2

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
 
By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Skills Required

  • 3-5+ years in creator/influencer management, marketing, social media strategy, or digital advertising
  • Excellent written and presentation skills; ability to represent company externally
  • Deep knowledge of LATAM content supplier/creator ecosystem
  • Foundational analytical skills; ability to analyze large datasets in Google Sheets
  • Experience building growth strategies: community segmentation and program customization
  • Track record of meeting ambitious, metrics-based goals
  • Ability to work cross-functionally with technical and non-technical teams
  • Fluent in Portuguese and Spanish
  • Bachelor's degree in relevant field or equivalent experience

Pinterest Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pinterest and has not been reviewed or approved by Pinterest.

  • Fair & Transparent Compensation Compensation is considered competitive in core technical roles, with clearly defined base, bonus, and RSU components. Vesting schedules and pay elements are articulated clearly, supporting visibility into total rewards.
  • Parental & Family Support Policies include substantial paid parental leave globally alongside fertility and family‑building benefits, adoption assistance, and dedicated caregiver supports. Communications also highlight a phased return‑to‑work approach.
  • Flexible Benefits PinFlex enables role‑dependent hybrid/remote work with home‑office, connectivity, and commuter support, plus the option to work internationally for a limited period with approval. Time away is reinforced by a paid company shutdown and generous vacation framing.

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The Company
HQ: San Francisco, CA
0 Employees

What We Do

Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. Today, more than 460 million people come to the platform every month to explore and experience billions of ideas that have been saved. We’re proud to help people to discover and do what they love.

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