Content Executive (Marketing)

Sorry, this job was removed at 12:38 p.m. (CST) on Friday, Dec 06, 2024
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İstanbul, Şişli, İstanbul
In-Office
Logistics • Software • Transportation
The Role

We are currently looking for a talented and driven Marketing Executive to join our team in Istanbul. As a founding member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market.

What You'll Do:

  • Support Marketing team in planning and implementing campaigns for users and drivers in Turkey
  • Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
  • Manage entire campaign workflow, including testing, creative, operational, and reporting
  • Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
  • Manage segmentation strategy for campaign testing and analysis
  • Track and optimize campaign performance and monitor competitors' campaigns
  • Collaborate with cross-functional teams for campaign strategy planning and execution
  • Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

What You'll Need:

  • Bachelor’s degree in Marketing, Business, or related field
  • Minimum 2 years of working experience in both digital and offline marketing 
  • Excellent command of spoken and written Turkish and English
  • Familiarity with the Turkish market, consumer preferences, and marketing trends
  • Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
  • Proven track record of executing successful marketing campaigns and achieving measurable results

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The Company
HQ: Kowloon Tong,
4,387 Employees
Year Founded: 2013

What We Do

Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.

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