Content Engineer

Posted 2 Days Ago
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Alpharetta, GA, USA
In-Office
Mid level
Cloud • Software • Analytics
The Role
Architect and optimize scalable content systems, workflows, taxonomies, metadata frameworks, and reusable content models across digital channels. Lead content strategy, governance, quality assurance, analytics, and cross-functional collaboration while integrating AI tools to increase production velocity. Use performance insights to improve content effectiveness, maintain brand consistency, and support marketing, sales enablement, customer success, partner, and event initiatives.
Summary Generated by Built In
Position Overview

Deposco is seeking a dynamic Content Engineer with Strategic Content Leadership to transform our content operations from ad-hoc creation to a scalable, system-driven powerhouse. This hybrid role combines technical content engineering expertise with strategic content leadership, focusing on architecting robust content systems while driving our marketing narrative forward.

You'll be the architect behind our content infrastructure, designing and implementing scalable workflows that enable efficient content creation, management, and reuse across all digital channels. Beyond the technical foundation, you'll guide our content strategy, ensuring our systems support Deposco's marketing goals and brand voice while delivering quality at speed.

Key ResponsibilitiesContent System Design and Implementation
  • Architect, implement, and optimize content workflows using content management systems (CMS) and related technologies

  • Structure and organize content for seamless management across web, email, social, and other platforms

  • Lead the strategic transition from manual content production to scalable, system-driven processes that support business growth

Content Modeling & Metadata Management
  • Develop and maintain sophisticated content models that align with business needs, marketing objectives, and platform requirements

  • Create comprehensive metadata frameworks and taxonomy systems that enhance content discovery, organization, and contextual relevance

  • Ensure content architecture supports both current needs and future scalability

Content Reuse and Scalability Engineering
  • Design innovative systems and templates enabling consistent content reuse and repurposing across multiple digital channels, campaigns, and audience segments

  • Build modular content frameworks for lead-generation programs, web copy, email campaigns, SEO and AI search content, and social media content

  • Create scalable solutions that maintain content quality while reducing production time

Strategic Collaboration & Cross-Functional Leadership
  • Serve as the critical bridge between marketing, product owners, customer success, and leadership, ensuring alignment between content structure and business objectives

  • Provide expert guidance on content platform capabilities and constraints to support marketing initiatives, sales enablement, partner collaboration, and event promotions

  • Drive cross-team collaboration to optimize content effectiveness

AI-Powered Content Development & Velocity Optimization
  • Design and implement AI-driven content development strategies to dramatically increase content production velocity while maintaining quality standards

  • Develop workflows integrating AI tools for content ideation, drafting, optimization, and personalization across multiple content formats and channels

  • Create scalable AI-assisted processes for blog articles, social media content, email campaigns, and technical documentation that align with brand voice and messaging

  • Establish quality control frameworks ensuring AI-generated content meets Deposco's standards while maximizing production efficiency

  • Stay current with emerging AI content technologies and evaluate new tools for strategic implementation

Content Analysis & Performance Optimization
  • Implement advanced tools and methodologies for analyzing content performance, including user behavior analytics, SEO metrics, and engagement tracking

  • Transform data insights into actionable improvements for content models, metadata strategies, and distribution approaches

  • Drive continuous optimization for maximum efficiency and marketing impact

Technical Problem-Solving & Process Innovation
  • Identify, diagnose, and resolve complex technical issues affecting content creation, management, or delivery systems

  • Continuously evaluate and enhance content systems, workflows, and tools to improve reliability and user experience

  • Champion innovation in content technology and processes

Content Strategy & Governance Leadership
  • Lead comprehensive content strategy and planning initiatives, ensuring systems support Deposco's marketing messages, business goals, and brand voice

  • Establish industry-leading best practices, standards, and governance frameworks for structured content, metadata, and workflows

  • Drive strategic content decisions that align with company objectives

Quality Assurance & Content Integrity
  • Design and implement automated and human-review systems ensuring all content meets Deposco's standards for accuracy, brand consistency, and tone

  • Optimize proofreading and review workflows to maximize consistency across all content types and channels

  • Maintain the highest standards of content quality and brand integrity

Required Qualifications
  • Bachelor's degree in Marketing, Communications, Computer Science, Information Systems, or related field

  • 3-5 years of experience in content marketing, content management systems, or technical content roles

  • Proven expertise with CMS platforms, content workflows, and digital marketing technologies

  • Strong understanding of SEO, content analytics, and performance measurement

  • Experience with metadata management, taxonomy development, and content modeling

  • Excellent project management and cross-functional collaboration skills

  • Strong analytical mindset with ability to translate data into actionable insights

Preferred Qualifications
  • Experience in B2B SaaS or supply chain technology environments

  • Background in both technical and creative content disciplines

  • Familiarity with marketing automation platforms and lead generation systems

  • Experience with content governance and process optimization

  • Understanding of modern web technologies and content delivery systems

Skills Required

  • Bachelor's degree in Marketing, Communications, Computer Science, Information Systems, or a related field
  • 3-5 years of experience in content marketing, content management systems, or technical content roles
  • Expertise with CMS platforms, content workflows, and digital marketing technologies
  • Strong understanding of SEO, content analytics, and performance measurement
  • Experience with metadata management, taxonomy development, and content modeling
  • Excellent project management and cross-functional collaboration skills
  • Strong analytical mindset and ability to translate data into actionable insights
  • Experience in B2B SaaS or supply chain technology environments
  • Background in both technical and creative content disciplines
  • Familiarity with marketing automation platforms and lead generation systems
  • Experience with content governance and process optimization
  • Understanding of modern web technologies and content delivery systems
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The Company
HQ: Alpharetta, GA
218 Employees
Year Founded: 2006

What We Do

IT'S GROW TIME! Deposco is how any retail, ecommerce or 3PL company that has inventory to move can instantly see what they’ve got, where it is, and where there’s new demand for it. It’s the only omnichannel fulfillment solution that provides this much actionable insight into both your supply chain and the broader marketplace. DEPOSCO'S BRIGHT SUITE WMS + Order Management and DOM + Demand Planning Get all inventory data, workflows and systems talking to each other in a seamless, flexible solution – unlocking huge savings and profit channels when #It’s Grow Time™! #ONESOLUTION #ONEFOCUS #ONETEAM Too many companies have legacy ERP, WMS, and other supply chain solutions that can’t keep up with current demand – much less identify channels for new growth. To make growth work it takes: #OneSolution - A single platform and database giving you total visibility and control in real-time. See what inventory you’ve got, where it is, and where to position it to fulfill demand. #OneFocus - A true cloud platform specifically configured to meet your unique objectives with the breadth, flexibility, and scalability that actually make this possible. #OneTeam - A partnership that brings the help you need, when you need it. Someone who will not only answer your questions, but make sure you’re asking the right ones. Start seeing results now while investing in a scalable solution for the future. - Over 3,000 of the world’s fastest-growing businesses rely on Deposco. - We’re supporting over $10 billion in sales and over 43 million consumer orders annually. - In 2020 alone, we saw total shipment growth increase by 78%. NOW, YOU'RE GOOD TO GROW.

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